CareSwiftYC S25 landing page report.
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Your landing page’s weakest score is Trust.

How CareSwift ranks

  1. 1.CareSwift71
  2. 2.Fusion Narrate (Dolbey)54
  3. 3.ESO54
Fix Trust

Score over time

8070605040Fusion Narrate (Dolbey) 54 on Sep 22 (Live)ESO 51 on May 12 (Wayback)ESO 53 on May 19 (Wayback)ESO 51 on Jun 7 (Wayback)ESO 52 on Jun 25 (Wayback)ESO 48 on Aug 11 (Wayback)ESO 49 on Sep 14 (Wayback)ESO 54 on Sep 22 (Live)CareSwift 71 on Jun 14 (Wayback)CareSwift 71 on Sep 22 (Live)Jun 14Sep 22
Past reportsShow past reportsHide past reports
  1. Sep 22, 202671LiveValue props −8 · Mobile web +6Viewing
  2. Jun 14, 202671First tracked report — strongest Value props 84, weakest Trust 56View →

Trust

58Fair

Proof that the product is real, competent, and safe to try.

CareSwift
Fusion Narrate (Dolbey)
Trust read
CareSwiftEmbedded product UI: "New narrative" screen with "Call type: Medical" and "Disposition: Transported" fields
Fusion Narrate (Dolbey)Best in KLAS 2026 Computer-Assisted Coding badge with claim "#1 Best in KLAS for Computer-Assisted Coding since 2017"
ESOBanner: "D2i is now a part of ESO. Learn more."

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

CareSwift

Problems

  • demo booking = high-commitment click
  • 4 words, past single-fixation length
  • secondary link routes off-product

Mobile web

72Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture12
  1. ePCR cross-sell banner — Eats the top fifth of the fold and offers an exit link before the value prop or demo CTA appears.
  2. Overflowing step strip — Details/Clarify/Review/Copy row runs off the right edge with 'Copy' clipped at the viewport boundary.

Information hierarchy

76Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. ePCR banner — Full-width underlined 'Explore the ePCR product' link sits above the headline and routes visitors away before the pitch lands.
  2. Book demo button — Black CTA floats at the far right edge, outside the left-aligned headline scan path, and its icon reads as ambiguous.
  3. Process step tabs — Details/Clarify/Review/Copy strip renders as faint ghost tabs with no visual weight, so the workflow story is easy to miss.

Value props

76Fair

Title, subtitle, hero — do they sell the product's true value?

CareSwift’s headline sellsFaster EMS narratives. Your agency's standards.CareSwift helps crews address missing or unclear details, then drafts an editable narrative using your agency's standards. Providers review it and copy it into the ePCR your agency already uses.

Working

  • Speed + compliance tension in 8 words
  • Subhead walks the real workflow
  • Hero shows product, not decoration

Could improve

  • "Faster" has no number attached
  • No social proof or agency count
  • HIPAA note is the only trust signal