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- Sep 22, 202667LiveOverall +33 · Value props +60 · Mobile web +46Viewing
- Apr 8, 202634First tracked report — strongest CTA 52, weakest Value props 12View →
Your landing page’s weakest score is Trust.
How b12 Labs ranks
67Growth scoreupdated
category scores
category scoresShowHide
Score over time
Trust
48PoorProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| b12 Labs | "BACKED BY Y COMBINATOR" badge above the hero headline |
| Real photograph of Chemify's automated robotic chemistry lab with a video play button | |
| No visible trust signal identified. | |
| No visible trust signal identified. | |
| No visible trust signal identified. | |
| No visible trust signal identified. |
CTA
63FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- no visual dominance over secondary
- generic label, no payoff named
- no header echo or specificity
Value props
72FairTitle, subtitle, hero — do they sell the product's true value?
b12 Labs’s headline undersells
AI-Powered Chemical Synthesis
AI that designs, optimizes, and runs chemical reactions. Accelerating pharma R&D from years to months.
Working
- 'Years to months' is a vivid outcome
- Subhead names what the AI actually does
- YC badge adds credibility
Could improve
- H1 is a generic category label
- Hero image is blurry decoration
- No hard numbers or customer proof
Information hierarchy
76FairDoes the design help or inhibit what the page is trying to say?
1234- Get Started button — Outlined, low-contrast styling matches Request a Demo, so no primary action wins the scan.
- Blurred hero illustration — Lab-glassware render is out of focus and illegible, adding noise instead of communicating the product.
- Five-link nav row — Planning through Team offers five equal-weight exits before the conversion action.
- Nav Get Started duplicate — Second same-styled Get Started splits attention with the hero CTA instead of reinforcing it.
Mobile web
76FairThe phone experience as a first-class citizen.
123- Side-by-side hero CTAs — Two half-width buttons split the tap target; the primary 'Get Started' should be full-bleed and stacked.
- Duplicate header CTA — A second 'Get Started' in the nav competes with the hero button for the same tap.
- Faint animation caption — 'What if discovery was smarter.' renders in low-contrast gray, reading like a broken or half-loaded element.