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- Sep 22, 202675LiveOverall +6 · Information hierarchy +10 · Mobile web +8Viewing
- May 11, 202669First tracked report — strongest Value props 82, weakest CTA 58View →
Your landing page’s weakest score is Trust.
How Alter ranks
75Growth scoreupdated
category scores
category scoresShowHide
Score over time
Trust
62FairProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Alter | "Backed by Y Combinator" badge above the headline |
| "ARCADE IS TRUSTED FOR PRODUCTION AGENTS AT" logo strip with Relevance AI, YUR, Sybill, eddo learning | |
| Customer logo strip: HubSpot, wabi, agent.ai, Zoom | |
| Customer logo wall including Square, Brex, Deel, Personio and "100s more" | |
| Customer logo wall including ServiceNow, Zomato, Smartsheet, Contentful, Replit, Pinecone, The Linux Foundation, and Ram | |
| Integration diagram showing a 'POST /actions' code payload (SALESFORCE_SEARCH_RECORDS) connecting real third-party app i |
CTA
64FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- demo booking feels costly
- self-serve path demoted to ghost btn
- no product-value promise in click
Information hierarchy
82StrongDoes the design help or inhibit what the page is trying to say?
123- Six-link top nav — Product, Pricing, Docs, Blog, Company, Sign in give six equal-weight exits before the visitor reaches the CTA.
- Start in 10 minutes — Ghost button gives no hint of its destination, splitting clicks with 'Book a demo' at the same size.
- Unlabeled logo strip — Thirteen dim greyscale icons carry no caption tying them to '137 integrations', so the proof reads as noise.
Value props
84StrongTitle, subtitle, hero — do they sell the product's true value?
Alter’s headline sells
The auth layer for AI agents.
Scoped credentials for apps and AI agents. No tokens to store, no OAuth flows to build, no audit pipeline to run.
Working
- Names the buyer and category in 6 words
- Subhead kills 3 concrete pains
- Hero demo shows real auth flow
Could improve
- Headline is category, not outcome
- No numbers in headline or subhead
- 'Auth layer' assumes insider vocabulary
Mobile web
84StrongThe phone experience as a first-class citizen.
12- Book a demo CTA — Primary button spans only half the column; it duplicates the header pill and leaves thumb room to miss on a page where full-bleed is free.
- Header demo button — A second 'Book a demo' in the sticky header competes with the hero CTA and crowds the hamburger into the corner.