Your landing page’s weakest score is Trust.
How Walter ranks
63Growth scoreupdated
category scores
category scoresShowHide
Score over time
Trust
44PoorProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Walter | "Trusted by enterprises running on" strip with SAP, Oracle NetSuite, and Microsoft Dynamics 365 logos |
| "Trusted by enterprises running on" logo strip (SAP, Coupa, Oracle NetSuite, Workday) | |
| No visible trust signal identified. | |
| Real product UI screenshots: expense dashboard with itemized expenses and a JSON extraction panel showing parsed invoice | |
| "Used by 35% of the Fortune 500 and 10,000+ enterprises" above a logo wall including P&G, Roche, Bayer, and Ryanair | |
| "ABBYY again recognized by Gartner as a Leader in Intelligent Document Processing" hero subhead |
CTA
62FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- no CTA in the hero
- no action verb — reads as a label
- small nav-sized footprint
- 'demo' implies a sales call cost
Mobile web
62FairThe phone experience as a first-class citizen.
12- Free Demo button — Only CTA on the fold is a small desktop-sized pill in the header, far from the thumb zone and the value statement.
- Hero headline block — Headline starts near the vertical midpoint, so the pitch risks being missed before the first scroll.
Information hierarchy
72FairDoes the design help or inhibit what the page is trying to say?
12- Product/Solutions nav links — Two exit paths sit level with the CTA and pull attention away before the value prop is read.
- Sterile hero region — Beyond the wordmark there is no product visual, screenshot, or motif — the fold could belong to any document-AI vendor.
Value props
74FairTitle, subtitle, hero — do they sell the product's true value?
Walter’s headline sells
Offload paperwork to AI Employee Walter
Walter reads documents, captures and validates data, and integrates it directly into your ERP system.
Working
- 'Offload paperwork' taps the delegation emotion
- Subhead states concrete workflow steps
- ERP logo strip proves integration fit
Could improve
- No numbers: hours saved, accuracy, volume
- Hero shows blank space, not the product working
- 'AI Employee' framing needs a proof point