Your landing page’s weakest score is Trust.
How Auxos ranks
75Growth scoreupdated
category scores
category scoresShowHide
Score over time
Trust
62FairProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Auxos | "Backed by Y Combinator" badge above the demo CTA |
| "The AI feedback lined up with human feedback over 95% of the time." — Adam King, Behavioural Scientist | |
| Logo strip with EY, Bayer, IPG, Omnicom Group and claim "Six months of global wealth research in one day. 0.90 median co | |
| Logo wall under "Informing strategies at" showing Uber, GM, Volkswagen, TRATON, Suntory, and Mondelez | |
| "Trusted By Hundreds Of Enterprise Brands" logo wall with Microsoft, J.P. Morgan, Nestlé, Mars, and EY |
CTA
68FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- demo ask feels costly, not value
- email gate before any payoff
- label split: Get vs Book a Demo
- arrow icon adds no promise
Mobile web
76FairThe phone experience as a first-class citizen.
123- Email placeholder truncated — "What's Auxos's work emai" is cut off by the Get a Demo button overlapping the input field.
- Hero headline wraps — The headline scales down too little and wraps to four lines, eating roughly a third of the first viewport.
- Product screenshot unreadable — The desktop survey UI is shrunk into the phone column; labels like "316 responses" render at squint-size and invite dead pinch-zoom taps.
Information hierarchy
82StrongDoes the design help or inhibit what the page is trying to say?
123- Book a Demo header button — Second demo CTA at equal weight competes with the hero email capture for the same action.
- Duplicated survey question card — The Q1 gray card repeats the exact question shown in the results panel, adding processing load without new information.
- Three-tab product frame — 'Digital twin populations' and 'Chat with Auxos's focus group' tabs read as clickable and pull attention off the conversion path.
Value props
86StrongTitle, subtitle, hero — do they sell the product's true value?
Auxos’s headline sells
Simulate every decision before it reaches a real customer.
Use digital twins of your real customers to research 100× faster and cheaper.
Working
- Outcome-led: de-risk before customers see it
- Concrete mechanism: digital twins
- 100× faster/cheaper adds specificity
Could improve
- 'Every decision' is broader than shown use
- No audience named (PM, researcher, founder)
- 100× claim lacks visible proof