Your landing page’s weakest score is Trust.
How Aaru ranks
Trust
62FairProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Aaru | Logo strip with EY, Bayer, IPG, Omnicom Group and claim "Six months of global wealth research in one day. 0.90 median co |
| Logo row of MIT, Harvard, Stanford, Berkeley, Oxford, Columbia, and Yale under "ACCELERATING RESEARCH AT LEADING INSTITU | |
| "The AI feedback lined up with human feedback over 95% of the time." — Adam King, Behavioural Scientist | |
| 'TRUSTED BY LEADING ORGANIZATIONS' logo strip including Stanford University, C+R Research, and Institute for Futures Stu | |
| Matched a live mock jury — Published head-to-head in DRI's For The Defense, May 2026 |
Mobile web
62FairThe phone experience as a first-class citizen.
123- Cityscape orb cluster — Decorative imagery fills the first viewport, pushing the headline and CTA below the fold.
- TEST Aaru's DECISION button — Primary CTA sits far below the first viewport; visitors see no action without scrolling.
- Cropped landscape orb — Overlaps the header edge and clips off-screen, reading as a layout bug rather than intent.
CTA
76FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
How Aaru compares
Recommended rewrites
Value props
80StrongTitle, subtitle, hero — do they sell the product's true value?
Aaru’s headline
Simulate what people will do before you commit.
Aaru builds simulated populations grounded in real-world behavior and outcomes. Test a product, price, message, or strategy on the populations that matter to your business—then predict the outcome before you commit.
Working
Could improve
Information hierarchy
82StrongDoes the design help or inhibit what the page is trying to say?
What works
What to improve