AdialanteYC P26 landing page report.
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Score over time

90807060504030Hyperfine (Swoop) 60 on Sep 20 (Live)Promaxo 58 on Apr 25 (Wayback)Promaxo 60 on May 3 (Wayback)Promaxo 62 on Aug 24 (Wayback)Promaxo 75 on Sep 20 (Live)DMS Health Technologies 39 on Apr 18 (Wayback)DMS Health Technologies 38 on May 16 (Wayback)DMS Health Technologies 36 on Jun 14 (Wayback)DMS Health Technologies 54 on Sep 20 (Live)Shared Medical Services 69 on Sep 20 (Live)Insight Imaging (Center for Diagnostic Imaging mobile division) 48 on Sep 22 (Live)Adialante 69 on Apr 15 (Wayback)Adialante 65 on May 18 (Wayback)Adialante 66 on Jun 16 (Wayback)Adialante 70 on Sep 20 (Live)Apr 15May 18Jun 16Sep 20
Past reportsShow past reportsHide past reports
  1. Sep 20, 202670LiveOverall +4 · Value props +10 · Trust +10Viewing
  2. Jun 16, 202666Overall +1 · Mobile web +6 · Information hierarchy +4View →
  3. May 18, 202665Overall −4 · Trust −6 · Mobile web −6View →
  4. Apr 15, 202669First tracked report — strongest Mobile web 82, weakest Trust 48View →

Trust

48Poor

Proof that the product is real, competent, and safe to try.

Promaxo
Insight Imaging (Center for Diagnostic Imaging mobile division)
Hyperfine (Swoop)
DMS Health Technologies
Shared Medical Services
Trust read
AdialanteNo visible trust signal identified.
Hyperfine (Swoop)Real in-hospital photos of the Swoop portable MRI being operated by clinicians
Promaxo"FDA 510(K) CLEARED" eyebrow label in the hero
DMS Health TechnologiesPhoto of a real DMS-branded PET/CT mobile imaging trailer in the hero
Shared Medical ServicesHero photo of a real branded mobile imaging trailer labeled "DIGITAL PET/CT" on the highway
Insight Imaging (Center for Diagnostic Imaging mobile division)"150+ freestanding imaging centers" stat tile alongside "Only provider with a National Quality Institute"

CTA

64Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Adialante
Promaxo
Shared Medical Services

Problems

  • 'sales' makes click feel costly
  • competing 'Stay Updated' in nav
  • no value promised for the click

Value props

78Fair

Title, subtitle, hero — do they sell the product's true value?

Adialante’s headline sellsMRI delivered to your clinic.Interested in deploying a mobile MRI to your clinic? See how Adialante can bring diagnostic-grade imaging directly to your practice.

Working

  • Headline states literal value in six words
  • Eyebrow packs model: mobile, per-scan, grade
  • Hero van photo demonstrates the service

Could improve

  • Subhead restates headline, adds no numbers
  • No proof points: scan time, cost, reads
  • No emotional hook on referral pain

Mobile web

78Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture123
  1. Supporting paragraph block — Four-line paragraph pushes the primary CTA below the first viewport.
  2. Chat with sales button — Half-width on a phone column; should be near-full-bleed for thumb reach.
  3. Blue eyebrow text — "DIAGNOSTIC-GRADE" fades into the bright sky, hurting legibility.

Information hierarchy

82Strong

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. Stay Updated button — Same blue fill as the primary CTA, creating a second equal-weight button that pulls attention away from Chat with sales.
  2. Five-item nav row — Team, Publications, Imaging Results, and Careers offer four exits before the visitor reaches the conversion pair.
  3. Supporting paragraph text — Gray text sits directly over the busy van photo, weakening legibility of the copy that sets up both CTAs.