Hyperfine (Swoop)https://hyperfine.io/

Your landing page’s weakest score is CTA.

How Hyperfine (Swoop) ranks

  1. 1.Promaxo75
  2. 2.Adialante70
  3. 3.Shared Medical Services69
  4. 4.Hyperfine (Swoop)60
  5. 5.DMS Health Technologies54
  6. 6.Insight Imaging (Center for Diagnostic Imaging mobile division)48
Fix CTA
60Growth scoreupdated

category scores

CTA52Trust58
category scoresShowHide
CTA52Trust58

CTA

52Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Hyperfine (Swoop)
Promaxo
Shared Medical Services
Adialante
DMS Health Technologies

Problems

  • no CTA visible on mobile fold
  • no CTA in hero, header only
  • generic label, sales-call cost feel
  • small footprint vs hero headline

Trust

58Fair

Proof that the product is real, competent, and safe to try.

Hyperfine (Swoop)
Promaxo
Insight Imaging (Center for Diagnostic Imaging mobile division)
Trust read
Hyperfine (Swoop)Real in-hospital photos of the Swoop portable MRI being operated by clinicians
AdialanteNo visible trust signal identified.
Promaxo"FDA 510(K) CLEARED" eyebrow label in the hero
DMS Health TechnologiesPhoto of a real DMS-branded PET/CT mobile imaging trailer in the hero
Shared Medical ServicesHero photo of a real branded mobile imaging trailer labeled "DIGITAL PET/CT" on the highway
Insight Imaging (Center for Diagnostic Imaging mobile division)"150+ freestanding imaging centers" stat tile alongside "Only provider with a National Quality Institute"

Mobile web

58Fair

The phone experience as a first-class citizen.

Hyperfine (Swoop) mobile capture for Mobile web

What works

What to improve

Value props

64Fair

Title, subtitle, hero — do they sell the product's true value?

Hyperfine (Swoop)’s headlineTHE SWOOP® SYSTEMPUTTING AI-POWERED PORTABLE MRI IN YOUR HANDS

Working

Could improve

Information hierarchy

66Fair

Does the design help or inhibit what the page is trying to say?

Hyperfine (Swoop) desktop capture for Information hierarchy

What works

What to improve