throxyYC P25 landing page report.
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throxyhttps://throxy.com/

Your landing page’s weakest score is CTA.

How throxy ranks

  1. 1.Belkins76
  2. 2.throxy74
  3. 3.CIENCE74
  4. 4.Martal Group69
  5. 5.SalesRoads68
  6. 6.Callbox60
Fix CTA
74Growth scoreupdated

category scores

CTA66Trust66Information hierarchy78Mobile web78Value props82
category scoresShowHide
CTA66Trust66Information hierarchy78Mobile web78Value props82

Score over time

908070605040Belkins 78 on Apr 14 (Wayback)Belkins 77 on Apr 22 (Wayback)Belkins 79 on May 9 (Wayback)Belkins 78 on Jun 6 (Wayback)Belkins 73 on Aug 19 (Wayback)Belkins 76 on Sep 20 (Live)CIENCE 63 on May 3 (Wayback)CIENCE 64 on May 21 (Wayback)CIENCE 65 on Jun 17 (Wayback)CIENCE 66 on Jun 25 (Wayback)CIENCE 78 on Jul 21 (Wayback)CIENCE 77 on Aug 30 (Wayback)CIENCE 74 on Sep 20 (Live)SalesRoads 62 on May 7 (Wayback)SalesRoads 62 on May 20 (Wayback)SalesRoads 71 on Aug 19 (Wayback)SalesRoads 68 on Sep 20 (Live)Martal Group 57 on Apr 6 (Wayback)Martal Group 58 on Apr 19 (Wayback)Martal Group 70 on May 17 (Wayback)Martal Group 59 on Jun 17 (Wayback)Martal Group 56 on Jul 17 (Wayback)Martal Group 57 on Sep 4 (Wayback)Martal Group 69 on Sep 20 (Live)Callbox 59 on Apr 1 (Wayback)Callbox 60 on Sep 20 (Live)throxy 68 on Mar 25 (Wayback)throxy 47 on May 13 (Wayback)throxy 46 on Jun 12 (Wayback)throxy 70 on Jun 20 (Wayback)throxy 74 on Sep 20 (Live)Mar 25May 13Jun 12Jun 20Sep 20
Past reportsShow past reportsHide past reports
  1. Sep 20, 202674LiveOverall +4 · Mobile web +16 · Value props +4Viewing
  2. Jun 20, 202670Overall +24 · Value props +50 · Information hierarchy +28View →
  3. Jun 12, 202646Overall −1 · Trust −10 · CTA +4View →
  4. May 13, 202647Overall −21 · Value props −50 · Information hierarchy −28View →
  5. Mar 25, 202668First tracked report — strongest Value props 78, weakest Mobile web 58View →

CTA

66Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

throxy
Callbox
CIENCE
Belkins
SalesRoads
Martal Group

Problems

  • 'Apply' makes click feel costly
  • 5 words, too long
  • nav label differs from hero label

Trust

66Fair

Proof that the product is real, competent, and safe to try.

throxy
CIENCE
Belkins
Martal Group
Callbox
Trust read
throxy"Trusted by global sales teams" logo strip with Santillana, Sybilion, Lenovo, Jobandtalent, and Fleevo
BelkinsLogo bar labeled "Sales and marketing leaders at top B2B companies trust Belkins" with General Electric, CitrusAd, Cemtr
CIENCE"USED BY okta Microsoft Uber AND 2,500+ B2B TEAMS" logo strip under the hero CTA
SalesRoads"Trusted to drive sales for America's biggest brands" logo strip (Quest Diagnostics, Microsoft, Shell, Parker, Kuebix)
Martal Group"TRUSTED BY" logo wall with Halo, Zoho, Bosch, Micro Focus, SoFi, Eurofins (mobile capture)
Callbox"Trusted by Global Enterprise Leaders" logo strip with LinkedIn, Intel, HP, and DHL

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Nav Strategy Call pill — Black high-contrast pill outweighs the lavender hero CTA, duplicating the same action at greater visual weight.
  2. Apply Strategy Call button — Pale lavender fill on cream background gives the true primary CTA less contrast than the nav duplicate.
  3. Calendar right edge — Friday column and 'SALES OPPOR...' labels are cropped mid-word, making the proof visual look broken.
  4. Backed by Y-Combinator — Badge text runs to the container edge and appears clipped at 'Y-Combinator'.

Mobile web

78Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture123
  1. Headline pushes CTA down — The four-line 'Qualified meetings with hard-to-reach buyers.' headline barely scaled from desktop, eating most of the first viewport and shoving the CTA to its edge.
  2. Truncated Y-Combinator badge — The 'Backed by Y-Combinator' label clips at the right edge, signaling an unchecked mobile layout right above the hero headline.
  3. Cut-off calendar section — The calendar graphic loses its left column and clips mid-cell at the fold, so the booked-call proof reads as broken on the phone.

Value props

82Strong

Title, subtitle, hero — do they sell the product's true value?

throxy’s headline sellsQualified meetings with hard-to-reach buyers. Done for you.Most outbound tools are built for tech companies with LinkedIn-active buyers. Traditional industries don't work like that. throxy is built specifically for companies selling into manufacturing, logistics, construction and beyond - reaching

Working

  • Names outcome: meetings, not software
  • 'Done for throxy' sets the service model
  • Subhead names real verticals

Could improve

  • No numbers anywhere in the fold
  • Subhead runs long at ~55 words
  • No meeting volume or timeframe proof

Competitors

inferred from product, audience, and value prop
#1Belkinsbelkins.io76
#2throxy74
#3CIENCEcience.com74 #4Martal Groupmartal.ca69 #5SalesRoadssalesroads.com68 #6Callboxcallboxinc.com60