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- Sep 20, 202673LiveOverall −2 · CTA −8 · Information hierarchy −2Viewing
- Jun 4, 202675First tracked report — strongest Information hierarchy 84, weakest Trust 68View →
Your landing page’s weakest score is CTA.
How Cohesive ranks
73Growth scoreupdated
category scores
category scoresShowHide
Score over time
CTA
62FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- demo booking feels costly
- small vs. huge headline
- mobile button is ghost-styled
- no low-friction path on mobile
Trust
68FairProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Cohesive | "1,000+ Service businesses / 220K+ Conversations handled" stat bar beneath the hero CTA |
| "SOC 2 Type II" and "GDPR" compliance badges with "Integrates with Salesforce and HubSpot" directly beneath the Get star | |
| "$70M+ raised from a16z and Benchmark" banner | |
| "THIS EMAIL BOOKED MEETINGS WITH" strip showing Google, Microsoft, Zendesk, Pfizer, Uber, Temu with tags like "Meeting i | |
| No visible trust signal identified. | |
| "4.6 rating on G2" with star rating and user avatars above the email-capture CTA |
Mobile web
74FairThe phone experience as a first-class citizen.
123- Header missing menu — Only the wordmark shows — no hamburger or header CTA, leaving mobile visitors with zero navigation.
- Outlined Book a Demo — Ghost-style button at half column width; a filled, near-full-bleed CTA would be far more thumb-friendly and prominent.
- Cropped partner logos — GotFlow and JAN-PRO logos are clipped at the fold edge, weakening the trust strip's first impression.
Value props
78FairTitle, subtitle, hero — do they sell the product's true value?
Cohesive’s headline sells
The AI growth engine for businesses that sell locally.
Cohesive finds, reaches, and follows up with local businesses that traditional sales channels miss, from salons to gyms to grocery stores, all on auto-pilot.
Working
- Subhead names concrete verbs and buyers
- Proof stats: 1,000+, 220K+, 24/7
- Sharp audience: sells locally
Could improve
- 'Growth engine' is an abstraction
- Hero art decorates, not demonstrates
- Mobile drops the subhead entirely
Information hierarchy
82StrongDoes the design help or inhibit what the page is trying to say?
123- See how it works button — Secondary button sits at near-equal size beside the primary CTA and splits the click decision.
- Four-link nav row — Platform/Industries/Developers/Company offer four equal-weight exits before the visitor reaches the headline.
- Header Book a Demo — Duplicate of the hero CTA; two identically styled dark buttons compete for the same action.