11xhttps://11x.ai/

Your landing page’s weakest score is Value props.

How 11x ranks

  1. 1.Artisan76
  2. 2.Cluster75
  3. 3.AiSDR74
  4. 4.11x70
  5. 5.Clay66
  6. 6.Unify66
Fix Value props
70Growth scoreupdated

category scores

Value props58CTA68
category scoresShowHide
Value props58CTA68

Value props

58Fair

Title, subtitle, hero — do they sell the product's true value?

11x’s headline vagueDigital Workers, Human ResultsTrusted by leading Sales, RevOps, and Marketing teams

Working

  • Memorable, punchy slogan
  • $70M a16z/Benchmark proof banner
  • 'Try Julian live' names a real agent

Could improve

  • Never says what the product does
  • Subhead names audience, not outcome
  • Mars hero decorates, demonstrates nothing

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

11x
Cluster
Clay
Write personalized emails to the CEOs of Linear and Sierra
Unifyin-product action
Artisan
AiSDR

Problems

  • 'Demo' feels like a sales call
  • four words, over 3-word ideal
  • secondary label differs on mobile
  • in-product 'Try' action demoted

Trust

68Fair

Proof that the product is real, competent, and safe to try.

11x desktop capture for Trust

How 11x compares

Trust read

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

11x desktop capture for Information hierarchy

What works

What to improve

Mobile web

78Fair

The phone experience as a first-class citizen.

11x mobile capture for Mobile web

What works

What to improve