Better AuthYC P25 landing page report.
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Better Authhttps://better-auth.com/

Your landing page’s weakest score is Information hierarchy.

How Better Auth ranks

  1. 1.Clerk80
  2. 2.Supabase Auth76
  3. 3.Better Auth74
  4. 4.Auth.js (NextAuth.js)70
  5. 5.SuperTokens67
  6. 6.Lucia41
Fix Information hierarchy
74Growth scoreupdated

category scores

Information hierarchy66Value props72Trust72CTA76Mobile web82
category scoresShowHide
Information hierarchy66Value props72Trust72CTA76Mobile web82

Score over time

90807060504030Auth.js (NextAuth.js) 70 on Sep 21 (Live)Clerk 80 on May 4 (Wayback)Clerk 78 on May 18 (Wayback)Clerk 80 on Jul 2 (Wayback)Clerk 79 on Jul 12 (Wayback)Clerk 80 on Jul 27 (Live)Lucia 49 on Apr 12 (Wayback)Lucia 49 on May 15 (Wayback)Lucia 48 on Jun 16 (Wayback)Lucia 49 on Jul 10 (Wayback)Lucia 48 on Jul 27 (Wayback)Lucia 39 on Aug 28 (Wayback)Lucia 41 on Sep 21 (Live)Supabase Auth 78 on Jul 12 (Wayback)Supabase Auth 77 on Aug 7 (Wayback)Supabase Auth 78 on Aug 23 (Wayback)Supabase Auth 77 on Sep 6 (Wayback)Supabase Auth 76 on Sep 20 (Live)SuperTokens 67 on Sep 21 (Live)Better Auth 74 on Jun 14 (Wayback)Better Auth 74 on Jun 29 (Wayback)Better Auth 72 on Jul 16 (Wayback)Better Auth 75 on Jul 28 (Wayback)Better Auth 75 on Aug 13 (Wayback)Better Auth 74 on Aug 31 (Wayback)Better Auth 74 on Sep 21 (Live)Jun 14Jun 29Jul 16Jul 28Aug 13Aug 31Sep 21
Past reportsShow past reportsHide past reports
  1. Sep 21, 202674LiveInformation hierarchy −6 · Trust +4Viewing
  2. Aug 31, 202674Overall −1 · Trust −8 · CTA +2View →
  3. Aug 13, 202675Information hierarchy −4 · Trust +4View →
  4. Jul 28, 202675Overall +3 · Information hierarchy +18 · CTA −2View →
  5. Jul 16, 202672Overall −2 · Information hierarchy −6 · Value props −4View →
  6. Jun 29, 202674Information hierarchy −8 · Value props +4View →
  7. Jun 14, 202674First tracked report — strongest Mobile web 82, weakest Information hierarchy 72View →

Information hierarchy

66Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. Sign In secondary button — Sits directly beside 'Get Started' at nearly identical size, splitting the primary action's click share.
  2. Feature grid in fold — Nine same-weight feature cards creep into the first viewport, turning the fold into a feature index.
  3. Top nav bar — Six nav items plus two dropdowns and a Sign-In button offer eight exits before the hero CTA is read.

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Better Auth’s headline sellsThe most comprehensive authentication frameworkAuth that lives inside your app. Composable, plugin-based, and built to scale — powering from weekend projects to the biggest consumer and enterprise apps on the planet.

Working

  • Claims a real differentiator: breadth
  • 'Inside Better Auth's app' signals ownership
  • CLI snippet proves ease instantly

Could improve

  • No emotion — no pain or relief named
  • Hero image decorates, not demonstrates
  • Numbers (50+, 20+) buried below hero

Trust

72Fair

Proof that the product is real, competent, and safe to try.

Better Auth
Clerk
Trust read
Better Auth"TRUSTED BY" logo strip featuring Vercel, strapi, beatBread, Artlist, sim, supermemory, and Axiom
Auth.js (NextAuth.js)Code sample panel showing "import NextAuth from \"next-auth\"" with framework tabs, plus the GitHub badge reading "28.4k
Clerk"Trusted by fast-growing companies around the world" logo strip (Inngest, Durable, Upstash, Cartesia)
Luciagithub.com/lucia-auth/lucia source link with named maintainer "Pilcrow"
Supabase Auth"110K" GitHub star count in the desktop navigation
SuperTokensGitHub star count badge showing 15316

CTA

76Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Better Auth
Clerk
Supabase Auth

Problems

  • generic label, no payoff named
  • small footprint vs headline
  • no echo of headline promise

Mobile web

82Strong

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture123
  1. Get Started button — Desktop-proportioned button floating small in the phone column instead of a full-width, thumb-friendly tap target.
  2. Sign In button — Hatched fill and crop-mark corners make the secondary CTA read as a decorative placeholder, not a tappable button.
  3. Announcement pill — Long single-line pill nearly spans the column and crowds the headline as a competing tap target above the value statement.

Competitors

inferred from product, audience, and value prop
#1Clerkclerk.com80 #2Supabase Authsupabase.com76
#3Better Auth74
#4Auth.js (NextAuth.js)authjs.dev70 #5SuperTokenssupertokens.com67 #6Lucialucia-auth.com41