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- Sep 21, 202666LiveOverall +6 · Mobile web +24 · Information hierarchy +10Viewing
- Apr 11, 202660First tracked report — strongest CTA 72, weakest Trust 44View →
Your landing page’s weakest score is Trust.
How Alkali ranks
66Growth scoreupdated
category scores
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Score over time
Trust
44PoorProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Alkali | 3D structural model captioned "↑ Footage from Alkali" showing real product output |
| "A NEMETSCHEK COMPANY" mark under the Allplan logo | |
| Detailed 3D BIM building model rendering in the hero, suggesting real product output | |
| No visible trust signal identified. | |
| "4.7 Google Rating · 4.4 G2 Rating · Most Popular Takeoff Software - Construction Coverage 2024" badges above the CTA | |
| "Trusted every day by thousands of professional builders." strip above the customer logo row |
Value props
58FairTitle, subtitle, hero — do they sell the product's true value?
Alkali’s headline vague
The smarter way to estimate steel.
Securely estimate, collaborate, and build together.
Working
- Names the niche: steel estimating
- "No signup required" lowers trial friction
- 3D model hints at real product
Could improve
- Subhead is generic buzzword stack
- No numbers or proof points anywhere
- "Smarter" is unquantified — smarter how?
CTA
72FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- 'Here' names a place, not a payoff
- free/no-signup offer not in label
- competes with Contact and sign-in row
Mobile web
76FairThe phone experience as a first-class citizen.
12- Uncollapsed header row — Logo, Takeoff/Detailing toggle, icon, and Contact pill are crammed into one row with the toggle overlapping the Alkali wordmark.
- Stacked sign-in buttons — Three equal-weight 'Continue with' buttons directly under 'Try Here' compete with the primary CTA for the tap.
Information hierarchy
78FairDoes the design help or inhibit what the page is trying to say?
1234- Contact nav button — Solid navy fill matches the primary CTA's weight, splitting attention between two equally styled buttons.
- 3D product render — Faint gray wireframe on near-white barely registers, weakening the strongest proof-of-product visual.
- Takeoff/Detailing toggle — Ambiguous segmented control in the nav invites exploration away from the sign-in card before the pitch lands.
- Three OAuth buttons — Three same-weight sign-in options stacked under the CTA dilute the single 'Try Here' action.