Your landing page’s weakest score is CTA.
How Shepherd Robotics ranks
69Growth scoreupdated
category scores
category scoresShowHide
Score over time
CTA
52FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- label is a raw email address
- no action verb or payoff
- mailto click feels costly
- nav 'Contact' splits the label
Trust
56FairProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Shepherd Robotics | Task demo video captioned "Cable Assembly — Insertion" with the "Demonstrated tasks" list |
| Dated research timeline, e.g. "π0.7: a Steerable Model with Emergent Capabilities — April 16, 2026" | |
| implicit context Figure may benefit from pre-existing familiarity among its target audience. | |
| Hero photo of the Apollo robot performing real warehouse pick-and-pack work | |
| "Digit is a humanoid robot with 65,000 hours of real production experience" (mobile fold) | |
| "Standard Bots raises $200M Series C at a $1B valuation" announcement bar |
Value props
72FairTitle, subtitle, hero — do they sell the product's true value?
Shepherd Robotics’s headline sells
General-purpose robots for skilled physical work.
Built for AI infrastructure and advanced manufacturing, our robots adapt to different parts, workflows, and environments.
Working
- Honest, concrete category claim
- Hero video shows real task demo
- Subhead names target industries
Could improve
- No numbers or quantified outcomes
- No emotional hook for buyer pain
- "Adapt" claim lacks proof point
Information hierarchy
78FairDoes the design help or inhibit what the page is trying to say?
123- Hero demo video — Frame shows mostly bare plywood with the robot cropped out, so the proof-of-work visual communicates almost nothing.
- Nav Contact button — Boxed button styled near the weight of the primary email CTA, duplicating the action and splitting the scan path.
- Demonstrated tasks caption — The strongest capability copy on the page is set in small low-contrast grey text under the video.
Mobile web
86StrongThe phone experience as a first-class citizen.
123- Email address CTA — A raw mailto address as the button label signals email friction instead of a clear action like "Book a demo".
- Pause button placement — The Pause control floats beside the caption text away from the video it controls, reading as a competing button.
- Cropped demo video — The desktop video crop loses the robot arms on mobile, showing mostly bare tabletop and weakening the proof.