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- Sep 20, 202674LiveOverall +4 · Information hierarchy +10 · Trust +6Viewing
- Sep 13, 202670First tracked report — strongest Value props 76, weakest Trust 62View →
Your landing page’s weakest score is CTA.
How GrayPass ranks
74Growth scoreupdated
category scores
category scoresShowHide
Score over time
CTA
68FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- 'Request' feels gatekept, not instant
- process word, no visitor payoff
- 'Demo | Console' competes ambiguously
Trust
68FairProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| GrayPass | "Backed by Y Combinator" badge beneath the hero CTA |
| "TRUSTED BY" customer logo wall (Fairfax County Public Schools, DAT Freight & Analytics, COPT Defense Properties, Loadli | |
| Customer logo wall featuring Atlassian, Rockstar Games, Rakuten, Framer, Lovable, Canva, Sinch, GoTo, and Farfetch | |
| "Darwinium is recognized as a leading vendor in Liminal Link Index" analyst badge above the headline | |
| Announcement bar: "Sardine named a Leader in The Forrester Wave™: Financial Crime Management Solutions, Q3 2026" | |
| "Only BioCatch is trusted by 350+ of the world's most innovative, forward-thinking retail banks" |
Value props
72FairTitle, subtitle, hero — do they sell the product's true value?
GrayPass’s headline sells
Know who's still in control.
Login proves who entered. Before a sensitive action executes, GrayPass checks whether the expected person is still in control and returns a decision your application can enforce.
Working
- Headline names the outcome in 5 words
- Subhead contrasts login vs. ongoing control
- Names deliverable: enforceable decision
Could improve
- Zero numbers or proof metrics
- Brain art decorates, shows nothing
- Threat scenario never made vivid
Information hierarchy
82StrongDoes the design help or inhibit what the page is trying to say?
123- Demo | Console button — Pink button at near-equal weight competes with the adjacent Request Evaluation CTA.
- Header Request Evaluation — Duplicates the hero CTA, splitting the fold across three action targets.
- Top announcement banner — Dark full-width strip outranks the headline in the scan path for a low-value message.
Mobile web
82StrongThe phone experience as a first-class citizen.
1- Request Evaluation button — Desktop-proportioned button floats at roughly 40% of column width instead of thumb-friendly full-bleed.