Your landing page’s weakest score is Trust.
How Zavo ranks
61Growth scoreupdated
category scores
category scoresShowHide
Score over time
Trust
48PoorProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Zavo | "Backed by Y Combinator" badge above the hero headline |
| No visible trust signal identified. | |
| implicit context Scale AI may benefit from pre-existing familiarity among its target audience. | |
| "New Frontier data and RL environments, off the shelf" announcement banner | |
| "Segmed offers millions of regulatory-grade medical images to streamline innovation and meet the evidence needs of resea | |
| Customer logo strip below the hero: Path Robotics, Woven by Toyota, Zipline, Pickle Robot, Toyota Research Institute, We |
CTA
56FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- click feels costly — sales convo
- no hero CTA under headline
- small nav-corner footprint
- no value payoff named
Value props
58FairTitle, subtitle, hero — do they sell the product's true value?
Zavo’s headline vague
Unlocking the world’s most valuable data for frontier AI.
We source hard-to-access healthcare and physical-world data, then turn it into AI-ready datasets, environments and evaluations.
Working
- Subhead names real inputs and outputs
- “Hard-to-access” signals scarcity value
- YC badge adds credibility
Could improve
- Headline is an abstraction stack
- Zero numbers or proof points
- Globe decorates, doesn’t demonstrate
Information hierarchy
72FairDoes the design help or inhibit what the page is trying to say?
123- Contact us button — Small, low-contrast light pill in the far corner sits outside the centered scan path and is the only action on the page.
- Y Combinator badge — The orange YC badge is the highest-chroma element in the fold, outranking the headline and the CTA in visual pull.
- Healthcare Robotics nav — Two same-weight nav links sit closer to the logo than the CTA does, offering exits before the pitch lands.
Mobile web
72FairThe phone experience as a first-class citizen.
1- Header Contact us pill — The only CTA in the fold is a small header pill, not a full-width button near the hero copy.