ZalosYC F25 landing page report.
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Zaloshttps://www.zalos.ai/

Your landing page’s weakest score is Trust.

How Zalos ranks

  1. 1.Numeric78
  2. 2.Rogo72
  3. 3.Auditoria.AI68
  4. 4.Zalos67
  5. 5.Concourse64
  6. 6.Doconomy... skip38
Fix Trust
67Growth scoreupdated

category scores

Trust48CTA68Mobile web68Value props72Information hierarchy78
category scoresShowHide
Trust48CTA68Mobile web68Value props72Information hierarchy78

Score over time

90807060504030Rogo 72 on Sep 20 (Live)Auditoria.AI 40 on Apr 16 (Wayback)Auditoria.AI 66 on Apr 29 (Wayback)Auditoria.AI 64 on May 22 (Wayback)Auditoria.AI 65 on Jun 15 (Wayback)Auditoria.AI 64 on Jun 27 (Wayback)Auditoria.AI 63 on Sep 20 (Wayback)Auditoria.AI 68 on Sep 22 (Live)Concourse 70 on Apr 2 (Wayback)Concourse 70 on Apr 14 (Wayback)Concourse 70 on May 1 (Wayback)Concourse 68 on May 16 (Wayback)Concourse 70 on Jun 6 (Wayback)Concourse 69 on Jul 6 (Wayback)Concourse 64 on Sep 22 (Live)Numeric 79 on Mar 31 (Wayback)Numeric 78 on Apr 21 (Wayback)Numeric 78 on Sep 21 (Live)Doconomy... skip 38 on Jul 19 (Live)Zalos 67 on May 17 (Wayback)Zalos 68 on Jun 4 (Wayback)Zalos 67 on Sep 3 (Wayback)Zalos 67 on Sep 22 (Live)May 17Jun 4Sep 3Sep 22
Past reportsShow past reportsHide past reports
  1. Sep 22, 202667LiveMobile web −14 · Value props +10Viewing
  2. Sep 3, 202667Overall −1 · Information hierarchy −6 · Value props −6View →
  3. Jun 4, 202668Overall +1 · Value props +6 · Information hierarchy +4View →
  4. May 17, 202667First tracked report — strongest Information hierarchy 78, weakest Trust 54View →

Trust

48Poor

Proof that the product is real, competent, and safe to try.

Zalos
Numeric
Rogo
Auditoria.AI
Concourse
Trust read
Zalos"Trusted by industry leaders" logo strip at the bottom of the mobile fold
RogoCustomer/partner logo strip: Tiger Global, Moelis, Nomura, Société Générale, Rothschild & Co, BNP Paribas, Raymond James
Auditoria.AI"Trusted by enterprise finance" logo bar with Match Group, Iowa State University, Skyscanner, and Memorial Sloan Ketteri
Concourse"WORKING WITH 100+ FINANCE DEPARTMENTS" logo strip (Palo Alto Networks, Tempo, Carrot, Lightmatter)
NumericCustomer logo bar with Asana, Riskified, Iterable, Benchling, Wealthfront, Zip and "Case Study" links
Doconomy... skipNo visible trust signal identified.

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Zalosin-product action
Rogo
Numeric

Problems

  • icon-only submit, no payoff label
  • demo framing implies sales gate
  • "Get a demo" vs "Request a Demo"
  • unclear what submitting delivers

Mobile web

68Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture12
  1. Get a demo button — Desktop-proportioned pill floating small in the column instead of a full-width thumb target.
  2. Five-line subhead — Serif headline barely scales down, wrapping into cramped lines that push the CTA down the fold.

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Zalos’s headline undersellsThe finance agent factory.Build AI workforces that run finance workflows across fragmented systems

Working

  • 'fragmented systems' names a real finance pain
  • Prompt box demos a concrete job: month-end close
  • Clear category: AI agents for finance

Could improve

  • Zero numbers or measurable outcomes
  • 'factory' metaphor needs insider context
  • No emotional payoff — relief or time saved

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Prompt box vs CTA — The interactive prompt with its own submit arrow competes head-on with 'Get a demo' below it, splitting the primary action.
  2. Duplicate demo CTA — 'Request a Demo' in the nav duplicates 'Get a demo' in the hero with different labels, diluting a single conversion path.
  3. Careers/Newsroom links — Non-buyer nav items leak first-visit attention away from the demo conversion.
  4. Add context button — A third styled control inside the fold whose purpose is unclear pre-engagement, adding decision noise.

Competitors

inferred from product, audience, and value prop
#1Numericnumeric.io78 #2Rogorogo.ai72 #3Auditoria.AIauditoria.ai68
#4Zalos67
#5Concourseconcourse.co64 #6Doconomy... skipexample.com38