The HogYC F25 landing page report.
← Back to YC F25
The Hoghttps://thehog.ai/

Your landing page’s weakest score is Trust.

How The Hog ranks

  1. 1.Exa82
  2. 2.Linkup78
  3. 3.SerpApi75
  4. 4.Tavily73
  5. 5.Brave Search API70
  6. 6.The Hog65
Fix Trust
65Growth scoreupdated

category scores

Trust58Mobile web58CTA66Information hierarchy70Value props72
category scoresShowHide
Trust58Mobile web58CTA66Information hierarchy70Value props72

Score over time

908070605040Exa 78 on Feb 10 (Wayback)Exa 79 on Feb 24 (Wayback)Exa 80 on Apr 8 (Wayback)Exa 81 on Jun 30 (Wayback)Exa 82 on Jul 28 (Live)Tavily 73 on Jul 28 (Live)Brave Search API 70 on Mar 29 (Wayback)Brave Search API 70 on Sep 22 (Live)SerpApi 52 on Jun 16 (Wayback)SerpApi 53 on Jun 29 (Wayback)SerpApi 52 on Jul 14 (Wayback)SerpApi 49 on Jul 28 (Wayback)SerpApi 53 on Aug 11 (Wayback)SerpApi 51 on Aug 25 (Wayback)SerpApi 75 on Sep 22 (Live)Linkup 65 on Mar 8 (Wayback)Linkup 78 on Jul 28 (Live)The Hog 69 on May 10 (Wayback)The Hog 65 on Jun 13 (Wayback)The Hog 63 on Aug 24 (Wayback)The Hog 65 on Sep 22 (Live)May 10Jun 13Aug 24Sep 22
Past reportsShow past reportsHide past reports
  1. Sep 22, 202665LiveOverall +2 · Value props +6 · CTA +4Viewing
  2. Aug 24, 202663Overall −2 · Value props −8 · CTA −6View →
  3. Jun 13, 202665Overall −4 · Information hierarchy −8 · Trust −6View →
  4. May 10, 202669First tracked report — strongest Information hierarchy 82, weakest Trust 58View →

Trust

58Fair

Proof that the product is real, competent, and safe to try.

The Hog
Exa
SerpApi
Trust read
The Hog"Backed by Y Combinator" badge above the hero headline
ExaCustomer logo wall showing AWS, Databricks, Groq, Gamma, and monday.com
TavilyInteractive query demo widget: "What are the latest updates with Nvidia?" with search / extract / crawl / research tabs
Brave Search API"Private search" card with live search field — "Better results, AI answers, and zero profiling with Brave Search."
SerpApiLive interactive demo showing real Google SERP results for "Coffee" alongside the actual JSON API response with "status"
LinkupNo visible trust signal identified.

Mobile web

58Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture1
  1. Context-free waitlist CTA — "Join the waitlist" appears with no value statement above it, so the tap asks for commitment before explaining the product.

CTA

66Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

The Hog
Exa
SerpApiin-product action
Tavily
Linkupin-product action
Brave Search API

Problems

  • click delivers a queue, not product
  • 'launch is full' raises cost-feel
  • no payoff hinted for waiting

Information hierarchy

70Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. Hero waitlist button — The primary CTA sits above a demo panel that is cut by the fold, pulling the eye downward past the action instead of to it.
  2. Header nav row — Four nav links plus a same-weight "Read Docs" button give the fold six exit paths before the primary action.
  3. Banner contradiction line — "Our beta launch is full" followed by "Join the waitlist" reads as conflicting messages at the very top of the scan path.

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

The Hog’s headline sellsOne API to search, enrich, and monitor the web

Working

  • Three concrete verbs name real capabilities
  • "One API" frames simplicity for developers
  • Demo card shows real query with specific numbers

Could improve

  • No subhead adds specifics or outcome
  • No emotional payoff (time saved, freshness)
  • Mobile fold is mostly empty space

Competitors

inferred from product, audience, and value prop
#1Exaexa.ai82 #2Linkuplinkup.so78 #3SerpApiserpapi.com75 #4Tavilytavily.com73 #5Brave Search APIbrave.com70
#6The Hog65