Your landing page’s weakest score is Information hierarchy.

Fix Information hierarchy
75Growth scoreupdated

category scores

category scoresShowHide

Information hierarchy

68Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. Interactive demo panels — Two dense same-weight panels (SERP mock + raw JSON) compete for attention right below the CTA and pull scanning into unreadable code.
  2. Top navigation row — Six nav menus plus Sign In and Register give eight exit paths before the visitor reaches TEST SEARCH.
  3. Register button — Filled white pill with blue text rivals the primary CTA's weight, splitting the action hierarchy between two buttons.

Trust

68Fair

Proof that the product is real, competent, and safe to try.

SerpApi
Exa
Trust read
SerpApiLive interactive demo showing real Google SERP results for "Coffee" alongside the actual JSON API response with "status"
The Hog"Backed by Y Combinator" badge above the hero headline
ExaCustomer logo wall showing AWS, Databricks, Groq, Gamma, and monday.com
TavilyInteractive query demo widget: "What are the latest updates with Nvidia?" with search / extract / crawl / research tabs
Brave Search API"Private search" card with live search field — "Better results, AI answers, and zero profiling with Brave Search."
LinkupNo visible trust signal identified.

Value props

78Fair

Title, subtitle, hero — do they sell the product's true value?

SerpApi’s headlineGoogle Search APIScrape Google and other search engines from our fast, easy, and complete API.

Working

Could improve

Mobile web

78Fair

The phone experience as a first-class citizen.

SerpApi mobile capture for Mobile web

What works

What to improve

CTA

84Strong

Copy, size, verb, cost-feel — does the primary CTA earn the click?

SerpApiin-product action

How SerpApi compares

Recommended rewrites