Tell if AIYC F25 landing page report.
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Your landing page’s weakest score is CTA.

Fix CTA

Score over time

8070605040Brandtech Group (Pencil) 65 on Mar 23 (Wayback)Brandtech Group (Pencil) 66 on May 1 (Wayback)Brandtech Group (Pencil) 61 on May 14 (Wayback)Brandtech Group (Pencil) 60 on Jun 1 (Wayback)Brandtech Group (Pencil) 58 on Jun 30 (Wayback)Brandtech Group (Pencil) 60 on Jul 27 (Wayback)Brandtech Group (Pencil) 59 on Jul 28 (Live)Copy.ai 61 on Apr 25 (Wayback)Copy.ai 61 on May 7 (Wayback)Copy.ai 60 on May 20 (Wayback)Copy.ai 62 on Jun 2 (Wayback)Copy.ai 62 on Jun 29 (Wayback)Copy.ai 60 on Jul 14 (Wayback)Copy.ai 61 on Jul 31 (Live)Jasper 72 on Jun 27 (Wayback)Jasper 71 on Jul 12 (Wayback)Jasper 70 on Jul 25 (Wayback)Jasper 72 on Aug 9 (Wayback)Jasper 69 on Aug 21 (Wayback)Jasper 73 on Sep 11 (Wayback)Jasper 65 on Sep 20 (Live)Typeface 67 on Jun 29 (Wayback)Typeface 64 on Jul 10 (Wayback)Typeface 68 on Jul 19 (Wayback)Typeface 72 on Aug 15 (Wayback)Typeface 73 on Aug 25 (Wayback)Typeface 76 on Sep 18 (Wayback)Typeface 70 on Sep 22 (Live)Writer 75 on May 27 (Wayback)Writer 72 on Jun 16 (Wayback)Writer 67 on Jul 14 (Wayback)Writer 73 on Jul 27 (Wayback)Writer 74 on Aug 11 (Wayback)Writer 69 on Aug 25 (Wayback)Writer 60 on Sep 20 (Live)Tell if AI 50 on Sep 22 (Live)Sep 22

CTA

42Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Jasper
Typeface
Brandtech Group (Pencil)
Copy.ai
Writer

Problems

  • no primary CTA anywhere in fold
  • 'IN PRIVATE BETA' badge not clickable
  • only nav links TEAM / CONTACT to act on
  • mobile offers only 'SCROLL' cue

Mobile web

48Poor

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture12
  1. Headline over artwork — White 'STORIES THAT TELL THEMSELVES.' sits directly on bright neon fractal lines, cutting legibility where they cross the letters.
  2. Uncollapsed nav links — 'TEAM CONTACT' is a bare desktop link row instead of a collapsed menu, adding a second header deck above the hero.

Value props

52Fair

Title, subtitle, hero — do they sell the product's true value?

Tell if AI’s headline vagueSTORIES THAT TELL THEMSELVES.An applied AI studio building autonomous content systems for ambitious brands. We imagine, produce and ship the work, without the in-between.

Working

  • Memorable pun tied to brand name
  • "Without the in-between" hints at real pain
  • YC F25 badge lends credibility

Could improve

  • Headline could caption any content tool
  • No concrete formats, numbers, or outcomes
  • Hero art decorates, never demonstrates

Trust

52Fair

Proof that the product is real, competent, and safe to try.

Tell if AI
Typeface
Writer
Copy.ai
Trust read
Tell if AI"Y COMBINATOR · F25 · IN PRIVATE BETA" badge
Brandtech Group (Pencil)No visible trust signal identified.
Copy.aiTrusted by 17 million users at leading companies
Jasperimplicit context Jasper may benefit from pre-existing familiarity among its target audience.
TypefaceCustomer logo row: Cognizant, JPMorganChase, Johnson Controls, Coca-Cola, Post, Firstsource, Google
Writer"World-class enterprises trust WRITER" logo strip with Dropbox and e.l.f. logos (mobile capture)

Information hierarchy

54Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. Hero headline block — No CTA accompanies the headline; the fold offers nothing to click toward conversion.
  2. Truncated subheadline text — The value-prop sentence is cut off mid-line at the fold, leaving the promise unfinished.
  3. TEAM CONTACT nav — The only clickable elements in the fold are exits, competing with a conversion action that doesn't exist.