SavaYC F25 landing page report.
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Your landing page’s weakest score is Value props.

Fix Value props

Score over time

85807570656055Wealth.com 71 on Apr 14 (Wayback)Wealth.com 72 on Apr 22 (Wayback)Wealth.com 67 on May 11 (Wayback)Wealth.com 73 on May 19 (Wayback)Wealth.com 62 on Sep 22 (Live)Trust & Will 71 on Apr 7 (Wayback)Trust & Will 70 on May 3 (Wayback)Trust & Will 69 on May 17 (Wayback)Trust & Will 75 on Aug 1 (Wayback)Trust & Will 78 on Sep 22 (Live)Vanilla 79 on Apr 4 (Wayback)Vanilla 78 on Apr 17 (Wayback)Vanilla 80 on May 11 (Wayback)Vanilla 77 on May 19 (Wayback)Vanilla 76 on Jun 9 (Wayback)Vanilla 74 on Sep 22 (Live)GoodTrust 63 on Apr 10 (Wayback)GoodTrust 64 on May 14 (Wayback)GoodTrust 66 on Sep 22 (Live)Sava 61 on Jun 15 (Wayback)Sava 62 on Sep 22 (Live)Jun 15Sep 22
Past reportsShow past reportsHide past reports
  1. Sep 22, 202662LiveOverall +1 · Trust +6 · Information hierarchy +4Viewing
  2. Jun 15, 202661First tracked report — strongest Mobile web 86, weakest Value props 32View →

Value props

32Poor

Title, subtitle, hero — do they sell the product's true value?

Sava’s headline vagueBuilding the future of trusts.

Working

  • Names the category (trusts)
  • YC badge lends credibility
  • Short and clean, easy to read

Could improve

  • No subhead — zero specifics
  • Could caption any trust startup
  • No emotion, outcome, or proof

Trust

48Poor

Proof that the product is real, competent, and safe to try.

Sava
Trust & Will
Vanilla
GoodTrust
Wealth.com
Trust read
Sava"Backed by Y Combinator" badge
Wealth.comBanner: "Wealth.com is a launch partner for Claude for Financial Advisors."
Trust & WillTrustpilot "Excellent" star rating badge below the hero CTA
VanillaCustomer logo strip including Vanguard and Robinhood
GoodTrust"AS SEEN IN" press bar with BBC, CBS News, Fortune, WSJ, and NerdWallet logos

Information hierarchy

74Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture12
  1. Headline "future of trusts" — Sole message block carries no supporting subtitle, so the layout gives the visitor nothing to hierarchize beneath the promise.
  2. Y Combinator badge — The only accent-colored element in the fold sits directly above the headline and pulls the first glance to a third-party name instead of Sava's promise.

CTA

74Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Sava
Trust & Will

Problems

  • access to what is undefined
  • email ask with no stated payoff
  • no urgency or scarcity cue

Mobile web

84Strong

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture12
  1. Hero headline — "Building the future of trusts." explains nothing concrete about the product; visitors have no reason to submit an email.
  2. Headline line wrap — The oversized serif type strands "trusts." alone on a second line, weakening the only message on the page.