MayflowerYC F25 landing page report.
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Mayflowerhttps://mayflowervisa.com/

Your landing page’s weakest score is Trust.

How Mayflower ranks

  1. 1.Deel Immigration77
  2. 2.Lighthouse76
  3. 3.Alma72
  4. 4.Mayflower64
  5. 5.Bridge (Boundless for Employers)60
  6. 6.Plymouth (Plymouth Street)57
Fix Trust
64Growth scoreupdated

category scores

Trust46CTA58Value props72Mobile web72Information hierarchy74
category scoresShowHide
Trust46CTA58Value props72Mobile web72Information hierarchy74

Score over time

100806040200Plymouth (Plymouth Street) 58 on Apr 21 (Wayback)Plymouth (Plymouth Street) 58 on May 18 (Wayback)Plymouth (Plymouth Street) 59 on May 27 (Wayback)Plymouth (Plymouth Street) 59 on Jun 13 (Wayback)Plymouth (Plymouth Street) 60 on Jul 10 (Wayback)Plymouth (Plymouth Street) 56 on Sep 5 (Wayback)Plymouth (Plymouth Street) 57 on Sep 21 (Live)Alma 72 on Sep 22 (Live)Lighthouse 73 on Apr 7 (Wayback)Lighthouse 73 on Apr 22 (Wayback)Lighthouse 73 on May 17 (Wayback)Lighthouse 73 on Jun 14 (Wayback)Lighthouse 76 on Sep 21 (Live)Deel Immigration 59 on Jun 30 (Wayback)Deel Immigration 20 on Jul 23 (Wayback)Deel Immigration 77 on Sep 21 (Live)Bridge (Boundless for Employers) 58 on May 11 (Wayback)Bridge (Boundless for Employers) 58 on May 26 (Wayback)Bridge (Boundless for Employers) 60 on Jul 5 (Wayback)Bridge (Boundless for Employers) 60 on Jul 28 (Wayback)Bridge (Boundless for Employers) 60 on Aug 22 (Wayback)Bridge (Boundless for Employers) 60 on Sep 1 (Wayback)Bridge (Boundless for Employers) 60 on Sep 21 (Live)Mayflower 64 on May 8 (Wayback)Mayflower 64 on Jun 7 (Wayback)Mayflower 64 on Sep 22 (Live)May 8Jun 7Sep 22
Past reportsShow past reportsHide past reports
  1. Sep 22, 202664LiveCTA −8 · Mobile web +6Viewing
  2. Jun 7, 202664CTA +4 · Trust −4View →
  3. May 8, 202664First tracked report — strongest Information hierarchy 74, weakest Trust 48View →

Trust

46Poor

Proof that the product is real, competent, and safe to try.

Mayflower
Deel Immigration
Lighthouse
Alma
Trust read
Mayflower"Backed by Y Combinator" badge
Plymouth (Plymouth Street)"PROUDLY SUPPORTING" heading at the mobile fold edge
AlmaCustomer logo bar (Sybill, Crossmint, Rundoo, Martian, Ekho) under "WHEN QUALITY AND SPEED MATTER, TEAMS CHOOSE ALMA."
LighthouseCustomer logo row (Chai Discovery, Clay, Cursor, Endex, Extropic) with metrics strip "AVG DAYS TO SUBMISSION: 21*" and "
Deel ImmigrationG2 4.8/5 (5K+ Reviews) and Trustpilot 4.5/5 (9K+ Reviews) badges directly below the "Book a demo" CTA
Bridge (Boundless for Employers)implicit context Bridge (Boundless for Employers) may benefit from pre-existing familiarity among its target audience.

CTA

58Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Mayflower
Alma
Lighthouse
Deel Immigration
Plymouth (Plymouth Street)

Problems

  • click feels costly — sales call
  • four words, over 3-word limit
  • secondary CTA is same friction
  • no low-cost product entry point

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Mayflower’s headline sellsAutomate immigration screening for your HR teamAI-powered plug-in that screens candidates, classifies visa pathways, and generates attorney-ready forms—integrated directly into your existing HR systems.

Working

  • Names audience and job plainly
  • Subhead lists concrete deliverables
  • "Attorney-ready forms" is specific

Could improve

  • No numbers or quantified outcome
  • No product visual demonstrating it
  • Emotion (risk, relief) buried on mobile

Mobile web

72Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture12
  1. Three stacked feature cards — Three competing message blocks wedge between subhead and CTA, pushing the action to the bottom of the fold.
  2. Split CTA row — Primary button shares the row with "Contact Us", shrinking it to ~60% width instead of a full-bleed thumb target.

Information hierarchy

74Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. Duplicate CTA pair — "Book a Consultation Call" and "Contact Us" appear twice in the fold (nav and hero), splitting the single action into four buttons.
  2. Contact Us button — Styled nearly as prominently as the primary CTA beside it, forcing a choice between two similar-sounding actions.
  3. Y Combinator badge — Trust badge floats alone far below the CTA pair, detached from the decision moment where it would do its work.

Competitors

inferred from product, audience, and value prop
#1Deel Immigrationdeel.com77 #2Lighthouselighthousehq.com76 #3Almatryalma.ai72
#4Mayflower64
#5Bridge (Boundless for Employers)boundless.com60 #6Plymouth (Plymouth Street)plymouthstreet.com57