MarkItYC F25 landing page report.
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MarkIthttps://markittrade.com/

Your landing page’s weakest score is Trust.

How MarkIt ranks

  1. 1.Registrar Corp (SPL/Compliance Software)75
  2. 2.Certainty (formerly Novi Connect-style compliance)72
  3. 3.Good Face Project68
  4. 4.MarkIt65
Fix Trust
65Growth scoreupdated

category scores

Trust52Value props62CTA68Information hierarchy72Mobile web72
category scoresShowHide
Trust52Value props62CTA68Information hierarchy72Mobile web72

Score over time

807060504030Registrar Corp (SPL/Compliance Software) 71 on Apr 3 (Wayback)Registrar Corp (SPL/Compliance Software) 72 on May 1 (Wayback)Registrar Corp (SPL/Compliance Software) 75 on Sep 9 (Wayback)Registrar Corp (SPL/Compliance Software) 75 on Sep 22 (Live)Good Face Project 68 on Sep 22 (Live)Certainty (formerly Novi Connect-style compliance) 54 on May 15 (Wayback)Certainty (formerly Novi Connect-style compliance) 53 on Jul 28 (Wayback)Certainty (formerly Novi Connect-style compliance) 53 on Aug 14 (Wayback)Certainty (formerly Novi Connect-style compliance) 72 on Sep 22 (Live)MarkIt 39 on Apr 13 (Wayback)MarkIt 59 on Jul 23 (Wayback)MarkIt 65 on Sep 22 (Live)Apr 13Jul 23Sep 22
Past reportsShow past reportsHide past reports
  1. Sep 22, 202665LiveOverall +6 · Mobile web +14 · Value props +10Viewing
  2. Jul 23, 202659Overall +20 · CTA +41 · Information hierarchy +24View →
  3. Apr 13, 202639First tracked report — strongest Information hierarchy 48, weakest CTA 25View →

Trust

52Fair

Proof that the product is real, competent, and safe to try.

MarkIt
Registrar Corp (SPL/Compliance Software)
Certainty (formerly Novi Connect-style compliance)
Good Face Project
Trust read
MarkIt"Backed by Y Combinator — FALL 2025" badge under the Request Access CTA
Registrar Corp (SPL/Compliance Software)Customer logo strip: Hermès, Unilever, Family Dollar, Walmart, Dollar Tree, H-E-B, P&G
Good Face ProjectProduct UI screenshot with retailer compliance tabs ("Clean at Sephora", "Credo Beauty Dirty List") over a real ingredie
Certainty (formerly Novi Connect-style compliance)Customer logo strip featuring Target, Macy's, bluemercury, Nutrafol, Moon Juice, Thayers, Love Wellness, Earth Therapeut

Value props

62Fair

Title, subtitle, hero — do they sell the product's true value?

MarkIt’s headline vagueBuilt for the work behind every decision.Review labels, ingredients, and claims for 21 CFR and MoCRA readiness, FTC claims review, and channel requirements for Amazon, TikTok Shop, and other retailers. Keep every SKU organized to reduce rework and shorten time to market.

Working

  • Subhead names 21 CFR, MoCRA, FTC, TikTok Shop
  • Hero mock shows a real SKU review flow
  • Outcome named: less rework, faster to market

Could improve

  • H1 is generic mood copy, sells nothing
  • No numbers quantifying time or rework saved
  • Subhead is one dense 40-word paragraph

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

MarkIt
Registrar Corp (SPL/Compliance Software)

Problems

  • 'Request' feels like asking, not getting
  • click implies form + waitlist delay
  • secondary CTA is the cheaper click
  • no value promised in the label

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. Product mockup panel — Dense multi-card mockup with four status blocks and two review cards competes with the headline for first-glance attention.
  2. See What It Does — Secondary button sits at near-equal size beside the primary CTA, splitting the click decision.
  3. Hero body paragraph — Five-line paragraph packs 21 CFR, MoCRA, FTC, Amazon, and TikTok into one unbroken block that resists scanning.

Mobile web

72Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture12
  1. Request Access button — Primary CTA sits roughly 1.3 viewports down, invisible until the visitor scrolls.
  2. See What It Does — Second full-width button stacked directly under the primary CTA dilutes the single action.

Competitors

inferred from product, audience, and value prop
#1Registrar Corp (SPL/Compliance Software)registrarcorp.com75 #2Certainty (formerly Novi Connect-style compliance)noviconnect.com72 #3Good Face Projectthegoodfaceproject.com68
#4MarkIt65