MadeThisYC F25 landing page report.
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MadeThishttps://madethis.com/

Your landing page’s weakest score is Trust.

How MadeThis ranks

  1. 1.Durable82
  2. 2.Mixo80
  3. 3.Lindy79
  4. 4.Wix (AI website builder)72
  5. 5.Relevance AI70
  6. 6.MadeThis68
Fix Trust
68Growth scoreupdated

category scores

Trust38Information hierarchy68Value props76CTA78Mobile web78
category scoresShowHide
Trust38Information hierarchy68Value props76CTA78Mobile web78

Score over time

9080706050Mixo 84 on Apr 2 (Wayback)Mixo 62 on Apr 11 (Wayback)Mixo 82 on May 12 (Wayback)Mixo 83 on Jun 16 (Wayback)Mixo 83 on Aug 1 (Wayback)Mixo 80 on Sep 2 (Wayback)Mixo 80 on Sep 9 (Live)Durable 82 on Sep 9 (Live)Lindy 79 on Jul 17 (Live)Lindy 82 on Aug 20 (Wayback)Lindy 78 on Aug 28 (Wayback)Lindy 81 on Sep 17 (Wayback)Relevance AI 64 on Apr 12 (Wayback)Relevance AI 66 on Apr 21 (Wayback)Relevance AI 69 on May 7 (Wayback)Relevance AI 72 on May 19 (Wayback)Relevance AI 70 on Jun 2 (Wayback)Relevance AI 71 on Jun 18 (Wayback)Relevance AI 70 on Jul 28 (Live)Wix (AI website builder) 72 on Sep 9 (Live)MadeThis 69 on May 3 (Wayback)MadeThis 69 on Jun 4 (Wayback)MadeThis 69 on Jul 6 (Wayback)MadeThis 68 on Sep 22 (Live)May 3Jun 4Jul 6Sep 22
Past reportsShow past reportsHide past reports
  1. Sep 22, 202668LiveOverall −1 · CTA −4 · Trust −4Viewing
  2. Jul 6, 202669Information hierarchy −10 · Value props +4View →
  3. Jun 4, 202669CTA −2View →
  4. May 3, 202669First tracked report — strongest CTA 84, weakest Trust 38View →

Trust

38Poor

Proof that the product is real, competent, and safe to try.

MadeThis
Durable
Mixo
Lindy
Wix (AI website builder)
Trust read
MadeThisInteractive prompt box with example "Create a course for my sales skills"
Mixo"Trusted by 750k+ businesses — 4.8/5 on Trustpilot" badge under the mobile CTA
Durable"4.8 Stars on Trustpilot" with five-star row and "Trusted by 3 million business owners" below the CTA
LindyG2 badge with 4.9 star rating below the "Try for free" CTA
Relevance AINo visible trust signal identified.
Wix (AI website builder)AI editor demo showing the prompt "Create a website for Apex, a cycling club, with an energetic, outdoorsy and community

Information hierarchy

68Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Dual CTA competition — The prompt box's submit arrow and the 'Start MadeThis's business free' button below it split the primary action into two same-priority targets.
  2. Industry category strip — Eight equal-weight category links (Coaching, SaaS, Landscaping…) creep into the fold and add a row of exits before the visitor acts.
  3. Nav link row — Five nav links plus Log in and Sign up create seven exits above the prompt box, several styled at near-CTA weight.
  4. Prompt box affordance — The large white input reads as a passive text field; nothing labels it as the way to start a business, so its role depends on reading the tiny placeholder.

Value props

76Fair

Title, subtitle, hero — do they sell the product's true value?

MadeThis’s headline sellsBuild a business that runs itselfMadeThis gives you a team of AI employees that build, market, and run your business — handling marketing, sales, ops, and support so you can launch and grow without hiring.

Working

  • Outcome-led headline: autonomy in six words
  • Subhead names concrete functions: sales, ops, support
  • Prompt box demonstrates the product in-fold

Could improve

  • No numbers or proof points anywhere in fold
  • "runs itself" risks reading as overclaim alone
  • No time-to-value claim (launch in minutes)

CTA

78Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

MadeThisin-product action
Durablein-product action
Lindy
Mixo

Problems

  • unlabeled icon-only submit
  • three competing CTAs on fold
  • placeholder doesn't say it's free

Mobile web

78Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture123
  1. Oversized prompt box — The prompt input consumes a third of the viewport and pushes the labeled CTA to the fold's bottom edge.
  2. Start MadeThis's business free — Primary CTA is not full-width and lands at the very bottom of the first viewport, easy to miss.
  3. Prompt box icon row — Plus, mic, and arrow present three unlabeled tap targets that compete with the main CTA.

Competitors

inferred from product, audience, and value prop
#1Durabledurable.co82 #2Mixomixo.io80 #3Lindylindy.ai79 #4Wix (AI website builder)wix.com72 #5Relevance AIrelevanceai.com70
#6MadeThis68