Wix (AI website builder)https://wix.com/

Your landing page’s weakest score is Value props.

How Wix (AI website builder) ranks

  1. 1.Durable82
  2. 2.Mixo80
  3. 3.Lindy79
  4. 4.Wix (AI website builder)72
  5. 5.Relevance AI70
  6. 6.MadeThis68
Fix Value props
72Growth scoreupdated

category scores

Value props62Trust62
category scoresShowHide
Value props62Trust62

Value props

62Fair

Title, subtitle, hero — do they sell the product's true value?

Wix (AI website builder)’s headline undersellsCreate your future on the leading website builderWix Harmony is where you create a site that means business.

Working

  • Hero image shows AI prompt building a real site
  • 'No credit card required' removes risk
  • Category is instantly clear: website builder

Could improve

  • Headline never mentions AI capability
  • 'Wix Harmony' unexplained to new visitors
  • No numbers, proof, or concrete outcome

Trust

62Fair

Proof that the product is real, competent, and safe to try.

Wix (AI website builder)
Durable
Mixo
Trust read
Wix (AI website builder)AI editor demo showing the prompt "Create a website for Apex, a cycling club, with an energetic, outdoorsy and community
MadeThisInteractive prompt box with example "Create a course for my sales skills"
Mixo"Trusted by 750k+ businesses — 4.8/5 on Trustpilot" badge under the mobile CTA
Durable"4.8 Stars on Trustpilot" with five-star row and "Trusted by 3 million business owners" below the CTA
LindyG2 badge with 4.9 star rating below the "Try for free" CTA
Relevance AINo visible trust signal identified.

CTA

76Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Wix (AI website builder)

How Wix (AI website builder) compares

Recommended rewrites

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Wix (AI website builder) desktop capture for Information hierarchy

What works

What to improve

Mobile web

82Strong

The phone experience as a first-class citizen.

Wix (AI website builder) mobile capture for Mobile web

What works

What to improve