LapisYC F25 landing page report.
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Lapishttps://www.trylapis.com/

Your landing page’s weakest score is Trust.

How Lapis ranks

  1. 1.Icon82
  2. 2.AdCreative.ai80
  3. 3.Omneky76
  4. 4.Lapis65
  5. 5.Pencil59
Fix Trust
65Growth scoreupdated

category scores

Trust48Mobile web62Information hierarchy72CTA72Value props72
category scoresShowHide
Trust48Mobile web62Information hierarchy72CTA72Value props72

Score over time

9080706050AdCreative.ai 80 on Jul 28 (Live)Omneky 69 on Feb 15 (Wayback)Omneky 74 on Mar 23 (Wayback)Omneky 76 on Apr 9 (Wayback)Omneky 73 on Jul 25 (Wayback)Omneky 76 on Jul 28 (Live)Pencil 65 on Mar 23 (Wayback)Pencil 66 on May 1 (Wayback)Pencil 61 on May 14 (Wayback)Pencil 60 on Jun 1 (Wayback)Pencil 58 on Jun 30 (Wayback)Pencil 60 on Jul 27 (Wayback)Pencil 59 on Jul 28 (Live)Icon 78 on May 9 (Wayback)Icon 79 on Jun 2 (Wayback)Icon 80 on Jun 10 (Wayback)Icon 82 on Jul 29 (Live)Icon 80 on Aug 11 (Wayback)Icon 80 on Aug 29 (Wayback)Icon 78 on Sep 29 (Wayback)Lapis 76 on May 14 (Wayback)Lapis 75 on Jun 23 (Wayback)Lapis 63 on Jul 20 (Wayback)Lapis 65 on Sep 22 (Live)May 14Jun 23Jul 20Sep 22
Past reportsShow past reportsHide past reports
  1. Sep 22, 202665LiveOverall +2 · Trust +6 · Information hierarchy +4Viewing
  2. Jul 20, 202663Overall −12 · Trust −24 · Mobile web −24View →
  3. Jun 23, 202675Overall −1 · Trust −6 · Information hierarchy +2View →
  4. May 14, 202676First tracked report — strongest Mobile web 82, weakest Trust 72View →

Trust

48Poor

Proof that the product is real, competent, and safe to try.

Lapis
Icon
AdCreative.ai
Trust read
LapisAnimated demo carousel of generated ad creatives with the "Launching ads..." status line
AdCreative.ai"Over 1 Billion Ad Creatives Generated by Top Brands Including:" logo row with Philips, Nurofen, La Poste, Häagen-Dazs,
OmnekyNo visible trust signal identified.
PencilNo visible trust signal identified.
IconNamed customer cards with logos, LinkedIn icons and metrics, e.g. "Daryl Luke, Creative, IM8 Health — $120M ARR in 12 mo

Mobile web

62Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture123
  1. Broken headline wrap — Desktop line break collapses into 'EngineFor' with no space — reads as a typo on every mobile visit.
  2. Oversized hero carousel — The ad-card animation consumes most of the first viewport, pushing headline and CTA to the fold's edge.
  3. CTA at fold edge — 'See Lapis in Action' sits at the very bottom of the viewport and is cut off on shorter screens; it is also narrower than a thumb-friendly full-bleed button.

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. See Lapis CTA — Primary CTA is clipped at the viewport edge, invisible on first paint of the fold.
  2. Get started button — Header button styled at full CTA weight competes with (and outranks) the fold's real action.
  3. Blurred side ad cards — Four heavily blurred flanking cards add visual noise without communicating anything legible.

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Lapis
Omneky
Icon
AdCreative.ai

Problems

  • 4 words — over the 3-word limit
  • 'See' is passive, not value-getting
  • mismatches nav's 'Get started' label

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Lapis’s headline sellsSelf-Improving Ads Engine For Modern Growth TeamsAI agents that create, launch, and optimize your paid ads, learning from every result to make them better each day.

Working

  • Subhead names the full create-launch-optimize loop
  • Hero shows real ad creatives being launched
  • Clear audience: modern growth teams

Could improve

  • No numbers or proof points anywhere in fold
  • 'Self-Improving Engine' is abstract without a metric
  • No emotional stakes — no time, cost, or CAC payoff

Competitors

inferred from product, audience, and value prop
#1Iconicon.com82 #2AdCreative.aiadcreative.ai80 #3Omnekyomneky.com76
#4Lapis65
#5Penciltrypencil.com59—Creatopycreatopy.comfailed