Past reportsShow past reportsHide past reports
- Sep 22, 202670LiveOverall +12 · CTA +26 · Value props +14Viewing
- Jun 11, 202658Trust +8 · CTA −6View →
- Apr 22, 202658First tracked report — strongest Information hierarchy 72, weakest Trust 44View →
Your landing page’s weakest score is Trust.
How Kalpa Labs ranks
- 1.
Rime73
- 2.
Kalpa Labs70
- 3.
Cartesia69
- 4.
Hume AI68
- 5.
ElevenLabs67
- 6.
Sesame53
70Growth scoreupdated
category scores
category scoresShowHide
Score over time
Trust
52FairProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Kalpa Labs | BACKED BY Y COMBINATOR badge beneath the hero CTAs |
| No visible trust signal identified. | |
| "Our decades of research in multimodal emotional intelligence span" with stat counters 50+ / 48+ / 600+ | |
| Interactive "Talk to Skylar" voice demo carousel | |
| Customer logo strip including Mayo Clinic, LiveKit, Daily, and Dialpad below the hero CTAs | |
| Interactive voice demo widget with playable "Narration" sample and ElevenCreative/ElevenAgents/ElevenAPI tabs |
Value props
62FairTitle, subtitle, hero — do they sell the product's true value?
Kalpa Labs’s headline undersells
Towards generalist audio models.
Kalpa Labs is an audio research lab working towards generalist audio models: models that follow instructions and learn new tasks in context. Our first conversational speech models are in beta today. Direct a scene in Studio, talk to a model
Working
- Subhead names three concrete actions
- "In beta today" grounds the mission
- YC badge adds credibility proof
Could improve
- "Towards" signals unfinished value
- No numbers or outcomes anywhere
- Hero decorates; no product demo shown
Information hierarchy
78FairDoes the design help or inhibit what the page is trying to say?
1234- Launch report banner — Full-width red-tinted announcement sits above the hero and pulls first attention toward an exit link.
- Secondary CTA pair — OPEN STUDIO and READ THE DOCS share the primary button's size and row, splitting the click three ways.
- Header TALK TO KALPA — Duplicates the hero primary CTA at equal black weight, creating two competing focal points.
- Nav link row — Realtime, Studio, Docs, Careers offer four exits before the visitor reaches the value prop.
CTA
78FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- reads like 'book a sales call'
- no commitment level signaled
- beta status not on the button
Mobile web
78FairThe phone experience as a first-class citizen.
123- Announcement banner — Two-line promo banner with dismiss X pushes the hero down and adds a competing message before the value statement.
- Beta badge pill — Wide two-line badge wraps awkwardly and stacks a third message above the headline, crowding the top of the fold.
- Long body paragraph — Eight lines of dense copy push the CTA stack to the very bottom edge of the first viewport.