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- Sep 22, 202677LiveOverall +1 · CTA −12 · Mobile web +10Viewing
- Apr 1, 202676First tracked report — strongest CTA 84, weakest Trust 68View →
Your landing page’s weakest score is Trust.
How Brickwise ranks
77Growth scoreupdated
category scores
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Score over time
Trust
62FairProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Brickwise | "New York 184,000 units managed" city-level usage stats on the globe map |
| Product UI cards showing AI conversations, e.g. "Hi Dan! Let me know if you have any other questions." and "Billing & Pa | |
| "MX Maintenance Summit 2026" banner implying Property Meld hosts an industry event | |
| No visible trust signal identified. | |
| Stats band: "280K Properties", "3M+ Work orders completed", "100+ Metro areas", "30K+ Vendors", "4.8/5 Customer" rating | |
| Product UI mockup showing an "Action Required" task dashboard with an AI-suggested resident message |
CTA
72FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- 'demo' click feels like a sales call
- value promise hidden in gray microcopy
- lower-cost 'Try Alice' demoted
Information hierarchy
82StrongDoes the design help or inhibit what the page is trying to say?
123- Try Alice button — Outlined button at near-equal footprint beside the primary CTA splits the single action into a coin-flip.
- Nav Book a demo — Amber duplicate of the hero CTA out-contrasts the black hero button and pulls the scan to the top-right.
- Hero Book a demo — Dark gray on white is the least colorful element in the fold; the amber accent goes to '24/7.' instead of the action.
Value props
84StrongTitle, subtitle, hero — do they sell the product's true value?
Brickwise’s headline sells
Your properties leased and maintained. 24/7.
Brickwise answers every call, chases every job to completion and logs every action. Your managers approve the work instead of coordinating it.
Working
- Outcome-first headline, zero buzzwords
- Subhead names the shift: approve, not coordinate
- Map shows real unit counts as proof
Could improve
- Globe decorates; doesn't show product working
- No hint it's AI-driven for skeptics
- Unit numbers buried in small map labels
Mobile web
86StrongThe phone experience as a first-class citizen.
1- Try Alice button — Same full width as "Book a demo" directly below it — equal weight splits the primary tap decision.