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- Sep 22, 202675LiveOverall +15 · Trust +30 · Information hierarchy +20Viewing
- Mar 24, 202660First tracked report — strongest Mobile web 74, weakest Trust 32View →
Your landing page’s weakest score is Trust.
How Bluma ranks
75Growth scoreupdated
category scores
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Score over time
Trust
62FairProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Bluma | "Backed by Y Combinator" badge above the hero headline |
| No visible trust signal identified. | |
| Rated 4.8/5 on G2 | |
| Carousel of example UGC-style avatar videos below the hero | |
| Named customer cards with logos, LinkedIn icons and metrics, e.g. "Daryl Luke, Creative, IM8 Health — $120M ARR in 12 mo | |
| 100M+ video edits made by Poolday |
Value props
74FairTitle, subtitle, hero — do they sell the product's true value?
Bluma’s headline sells
Create short-form video ads with AI
Create organic content and paid ads using AI so you can focus on building.
Working
- Headline states exact product in 7 words
- Hero shows real editor with UGC output
- Subhead targets builders' time pain
Could improve
- No numbers: speed, cost, or output volume
- Subhead repeats headline instead of adding proof
- "Clone a video" value buried in input placeholder
Information hierarchy
78FairDoes the design help or inhibit what the page is trying to say?
123- Duplicate Get started CTAs — The nav 'Get started' pill and hero 'Get started' button share weight, splitting the primary action into two competing targets.
- Upload files button — Styled at near-equal size to the primary CTA with an 'or' between them, forcing a decision before the first click.
- Discord nav link — An outbound community link sits ahead of Login in the scan path and leaks first-visit attention off-site.
CTA
80StrongCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- generic 'Get started' submit
- same label as nav button
- no visible free/no-signup signal
Mobile web
82StrongThe phone experience as a first-class citizen.
123- Clipped chip row — The 'Templates / Image / Referen…' chips truncate mid-word at the screen edge with no scroll affordance.
- Cramped preview toolbar — Desktop-sized icon toolbar overlaps the preview thumbnails, creating a dense, hard-to-parse cluster on a phone.
- Oversized preview tabs — 'AI UGC' and 'Product Launch' tabs are desktop-proportioned and consume the full width, crowding the demo strip.