How Many Apps Offer Sign In With Apple on Their Signup Screen?

Of 289 apps with captured auth screens tracked by Lazyweb Research, 43.6% (126 apps) show a Sign in with Apple button.[1] Apple trails Google (48.8%) by about five points and email (72.7%) by a wide margin, but comfortably beats Facebook (22.1%).

Sign in with Apple appears on 43.6% of 289 apps with captured auth screens, about five points behind Google (Lazyweb Research, July 2026).

Lazyweb Research · n=289 · Published 2026-07-07

signuponboardingmobileux-patterns

The finding

Sign in with Apple is present on 126 of 289 apps (43.6%) with vision-extracted auth screens.[1] That is 5.2 points behind Google's 48.8% (141 apps) and nearly double Facebook's 22.1% (64).[2][3] Email leads all providers at 72.7% (210).[4]

Apple in context

ProviderAppsShare
Email21072.7% [4]
Google14148.8% [2]
Apple12643.6% [1]
Facebook6422.1% [3]

Apple's high adoption is partly structural: App Store guidelines require offering Sign in with Apple when other third-party logins are present, which pulls Apple's prevalence up toward Google's.

How to apply it

If your app ships any third-party social login on iOS, plan to include Sign in with Apple — that policy is the simplest explanation for why 43.6% of tracked apps carry it and why Apple and Google move together.[1][2] Budget for it as a default, not an extra.

Caveats

Extraction-based: 43.6% reflects Apple buttons detected on captured screens across 289 apps, not a full audit.[1] A missing detection is not proof the app omits Apple sign-in.

The numbers

StatComputed from
43.6% (126/289)sign_in_with_apple_prevalence
48.8% (141/289)sign_in_with_google_prevalence
22.1% (64/289)facebook_auth_prevalence
72.7% (210/289)email_auth_prevalence
Methodology. Universe: 289 mobile apps with a vision-extracted auth screen. Apple detected via regex ('with apple', 'apple id', 'apple sign') over vision text, deduped per company, July 2026. Extraction-based; absence is not proof of absence.

Sources & citations

  1. [1] Lazyweb Research analysis of 289 apps (mobile apps with vision-extracted auth screens), July 2026. Apple-button prevalence via vision-text regex over 289 apps' captured signup/login screens, deduped per company.

Source: Lazyweb Research — proprietary analysis of real, in-market app screens. Cite as Lazyweb Research, 2026-07-07.

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