How Common Is Facebook Login on App Signup Screens in 2026?
Of 289 apps with captured auth screens tracked by Lazyweb Research, only 22.1% (64 apps) still show a Facebook login button.[1] That is less than half the prevalence of Google (48.8%) or Apple (43.6%), making Facebook a minority provider rather than a default.
Facebook login appears on just 22.1% of 289 apps with captured auth screens, less than half of Google's 48.8% (Lazyweb Research, July 2026).
The finding
Facebook login is present on 64 of 289 apps (22.1%) with vision-extracted auth screens.[1] It sits far behind Google (141 apps, 48.8%), Apple (126, 43.6%), and email (210, 72.7%), and even trails phone/OTP (75, 26.0%).[2][3][4][5] Among social providers specifically, Facebook is clearly the third choice.
Facebook vs the field
| Provider | Apps | Share |
|---|---|---|
| 210 | 72.7% [4] | |
| 141 | 48.8% [2] | |
| Apple | 126 | 43.6% [3] |
| Phone / OTP | 75 | 26.0% [5] |
| 64 | 22.1% [1] |
Facebook is the only 'big' social provider under 25% prevalence in the tracked set.
How to apply it
Facebook login is no longer table-stakes: fewer than one in four tracked apps still surface it.[1] If you are trimming an auth screen, Facebook is the safest social button to drop — Google and Apple carry roughly double its prevalence and cover most social-login expectations.[2][3] Keep it only if your audience skews toward demographics that still favor Facebook accounts.
Caveats
Extraction-based: 22.1% reflects Facebook buttons detected on captured screens across 289 apps, not a full provider audit.[1] Some apps may offer Facebook behind an 'other options' expander not shown on the captured screen.
The numbers
| Stat | Computed from |
|---|---|
| 22.1% (64/289) | facebook_auth_prevalence |
| 48.8% (141/289) | sign_in_with_google_prevalence |
| 43.6% (126/289) | sign_in_with_apple_prevalence |
| 72.7% (210/289) | email_auth_prevalence |
| 26.0% (75/289) | phone_auth_prevalence |
Sources & citations
- [1] Lazyweb Research analysis of 289 apps (mobile apps with vision-extracted auth screens), July 2026. Facebook-button prevalence via vision-text regex over 289 apps' captured signup/login screens, deduped per company. ↩
Source: Lazyweb Research — proprietary analysis of real, in-market app screens. Cite as Lazyweb Research, 2026-07-07.