Your landing page’s weakest score is Trust.
How Zatanna ranks
Trust
58FairProof that the product is real, competent, and safe to try.



| Trust read | |
|---|---|
| Zatanna | "6,022,372,852 total requests processed" live usage counter |
| "HAPPYROBOT RAISES ITS SERIES C TO PUT AI WORKERS TO WORK ACROSS THE REAL ECONOMY" announcement banner | |
| "TRUSTED BY INDUSTRY LEADERS OF ALL SIZES" logo band with ArcBest, Echo, Evans, NFI, Sunset, and Kingsgate | |
| Logo wall with Anthropic, Apple, Datadog, DeepMind, DHL, FedEx, Flexport, Google | |
| "Trusted by fast-growing companies around the world" logo strip with M-Files and Jiminny (mobile) |
CTA
68FairCopy, size, verb, cost-feel — does the primary CTA earn the click?



Problems
- low-contrast button on desktop
- demo gate, no self-serve path
- two labels: 'Book a demo' vs 15-min
- 4 words, over 3-word ideal
Information hierarchy
74FairDoes the design help or inhibit what the page is trying to say?

What works
What to improve
Value props
76FairTitle, subtitle, hero — do they sell the product's true value?
APIs for any TMS
Any portal becomes a fast, stable API your agents call in production — even the ones with no public API. No browser bots to babysit.
Working
Could improve
Mobile web
88StrongThe phone experience as a first-class citizen.

What works
What to improve
