Your landing page’s weakest score is Information hierarchy.

Fix Information hierarchy
66Growth scoreupdated

category scores

category scoresShowHide

Information hierarchy

48Poor

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Industry report modal — Full-height popup blocks the hero headline, value prop, and primary CTA on first load, hijacking the entire scan path.
  2. Headline occluded text — The hero headline is cut to a fragment ('...ste') behind the overlay, so the core message never lands on desktop.
  3. Download Free Report CTA — The modal's green button is the only high-contrast action visible, diverting the first click away from the product's real conversion.
  4. See Docket In Action button — The actual primary CTA is a pale outlined pill in the nav, visually outweighed by the modal and easy to miss.

Trust

62Fair

Proof that the product is real, competent, and safe to try.

Trust read
Docket4.9 ★★★★★ 84 Google Reviews badge below the mobile hero CTA
Dayjob"Backed by Y Combinator" badge above the hero headline
ServiceCore"Compare your business to hundreds of operators" claim in the 2025 Benchmark Report overlay, alongside dedicated sales a
Dumpster Rental Systems"4.6" star rating badge with "Trusted by 10k+ users"
CRO SoftwareEmbedded product video player in the hero (CRO Software Solutions video)
Trash Flow (Ivy Computer)Capterra 5 / GetApp 5.0 / Software Advice 5.0 review badges

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Schedule Your Free Walkthrough
Docket

How Docket compares

Recommended rewrites

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Docket’s headlineThe #1 Software for Dumpster Rental & WasteEverything you need to run dumpster rental and trash routes in one place. Easy to use, built for real world operations.

Working

Could improve

Mobile web

78Fair

The phone experience as a first-class citizen.

Docket mobile capture for Mobile web

What works

What to improve