Your landing page’s weakest score is Value props.

Fix Value props
42Growth scoreupdated

category scores

category scoresShowHide

Value props

38Poor

Title, subtitle, hero — do they sell the product's true value?

CRO Software’s headline vagueTHE FUTURE OF WASTE MANAGEMENTCRO Software revolutionizes waste management businesses with innovative, advanced tools designed to streamline operations, enhance efficiency, and

Working

  • Names the industry: waste management
  • Video promises a product walkthrough

Could improve

  • No headline visible on desktop fold
  • Buzzword stack: innovative, streamline
  • Zero numbers or concrete outcomes

Trust

38Poor

Proof that the product is real, competent, and safe to try.

CRO Software
Docket
Dayjob
Dumpster Rental Systems
Trash Flow (Ivy Computer)
ServiceCore
Trust read
CRO SoftwareEmbedded product video player in the hero (CRO Software Solutions video)
Dayjob"Backed by Y Combinator" badge above the hero headline
Docket4.9 ★★★★★ 84 Google Reviews badge below the mobile hero CTA
ServiceCore"Compare your business to hundreds of operators" claim in the 2025 Benchmark Report overlay, alongside dedicated sales a
Dumpster Rental Systems"4.6" star rating badge with "Trusted by 10k+ users"
Trash Flow (Ivy Computer)Capterra 5 / GetApp 5.0 / Software Advice 5.0 review badges

Information hierarchy

42Poor

Does the design help or inhibit what the page is trying to say?

CRO Software desktop capture for Information hierarchy

What works

What to improve

Mobile web

42Poor

The phone experience as a first-class citizen.

CRO Software mobile capture for Mobile web

What works

What to improve

CTA

48Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

CRO Software

How CRO Software compares

Recommended rewrites