Your landing page’s weakest score is Mobile web.

Fix Mobile web
47Growth scoreupdated

category scores

category scoresShowHide

Mobile web

34Poor

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture12
  1. Consent toggle grid — Advertising/Analytics/Customer Interaction toggles extend the consent UI a full extra screen, pushing product content two viewports down.
  2. Locale utility bar — The black 'United States / English' strip stacks on the header, creating a double-decker top bar that eats hero space.

Information hierarchy

44Poor

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Cookie consent panel — A wall of legal text with expanded toggles covers the right third of the hero, burying the product image and competing with every message on the fold.
  2. Learn More button — The only page CTA is low-contrast gray on light knitwear, small, and pinned at the fold's bottom edge — invisible within a one-second scan.
  3. Decline button weight — Accept and Decline share identical dark styling, so the consent panel presents two equal-weight buttons that outshout the actual page CTA.
  4. XREAL AURA wordmark — The hero headline is a logotype with no supporting subtitle on desktop, so the fold names the product without stating what it does.

Value props

48Poor

Title, subtitle, hero — do they sell the product's true value?

XREAL’s headlineXREAL AURASpatial computing, in glasses

Working

Could improve

Trust

52Fair

Proof that the product is real, competent, and safe to try.

XREAL desktop capture for Trust

How XREAL compares

Trust read

CTA

56Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

XREAL

How XREAL compares

Recommended rewrites