Xbox Cloud Gaminghttps://xbox.com/

Your landing page’s weakest score is Value props.

Fix Value props
66Growth scoreupdated

category scores

category scoresShowHide

Value props

48Poor

Title, subtitle, hero — do they sell the product's true value?

Xbox Cloud Gaming’s headline undersellsCall of Duty®: Modern Warfare® 4Warfare Without Limits

Working

  • Big-name title drives instant recognition
  • 'NOW AVAILABLE' badge adds urgency
  • Clear single CTA: 'GET IT NOW'

Could improve

  • Cloud Gaming never mentioned in fold
  • 'Warfare Without Limits' is pure fluff
  • No device, price, or library specifics

Trust

52Fair

Proof that the product is real, competent, and safe to try.

Amazon Luna
Trust read
Xbox Cloud Gamingimplicit context Xbox Cloud Gaming may benefit from pre-existing familiarity among its target audience.
play.geforcenow.comimplicit context play.geforcenow.com may benefit from pre-existing familiarity among its target audience.
Amazon Luna"FAST-PACED, INTENSE AND HIGHLY FULFILLING" — Hardcore Gamer press quote in the hero
Boosteroid"No downloads! Play in browser" capability chip paired with "FROM €7.49 per month with annual subscription" transparent
ShadowMobile hero visual of games streaming across laptop, tablet, and phone with the 'Up to 4K RTX' spec
Blacknut"Over 1000 games included in your Blacknut Cloud Gaming subscription" headline

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Xbox Cloud Gaming desktop capture for Information hierarchy

What works

What to improve

CTA

76Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Xbox Cloud Gaming

How Xbox Cloud Gaming compares

Recommended rewrites

Mobile web

82Strong

The phone experience as a first-class citizen.

Xbox Cloud Gaming mobile capture for Mobile web

What works

What to improve