Amazon Lunahttps://luna.amazon.com/

Your landing page’s weakest score is Value props.

How Amazon Luna ranks

  1. 1.Boosteroid69
  2. 2.Xbox Cloud Gaming66
  3. 3.Shadow65
  4. 4.Blacknut62
  5. 5.Amazon Luna58
  6. 6.play.geforcenow.com58
Fix Value props
58Growth scoreupdated

category scores

Value props46CTA52
category scoresShowHide
Value props46CTA52

Value props

46Poor

Title, subtitle, hero — do they sell the product's true value?

CTA

52Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Amazon Luna
Boosteroid
Xbox Cloud Gaming
Shadow
play.geforcenow.com
Blacknut

Problems

  • no action verb — reads as a label
  • click promises a detour, not value
  • no play/start action on the fold
  • no offer or price context visible

Information hierarchy

58Fair

Does the design help or inhibit what the page is trying to say?

Amazon Luna desktop capture for Information hierarchy

What works

What to improve

Trust

62Fair

Proof that the product is real, competent, and safe to try.

Amazon Luna desktop capture for Trust

How Amazon Luna compares

Trust read

Mobile web

72Fair

The phone experience as a first-class citizen.

Amazon Luna mobile capture for Mobile web

What works

What to improve