Your landing page’s weakest score is Trust.

Fix Trust
63Growth scoreupdated

category scores

category scoresShowHide

Trust

56Fair

Proof that the product is real, competent, and safe to try.

XanderGlasses
AirCaps
Trust read
XanderGlassesThrough-the-lens hero footage showing live green AR captions rendered inside the glasses
AirCapsPress logo strip: The New Yorker, Forbes, Fast Company, Smithsonian, Scientific American, WIRED
TranscribeGlassProduct render of the TranscribeGlass glasses with attached display module
Even RealitiesNo visible trust signal identified.
Captify (Vuzix caption glasses)Stats bar fragments: "500+", "~30 years", "US-based", "20 years", "Tier-1"
Captify (by Solos) / Solos AirGoMobile hero demo still of a wearer using the voice command "Hey solos"

CTA

62Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

XanderGlasses
AirCaps
TranscribeGlass
Even Realities

Problems

  • 'Learn More' promises reading, not value
  • duplicate 'Learn more' in nav dilutes it
  • no product-specific or payoff language

Mobile web

62Fair

The phone experience as a first-class citizen.

XanderGlasses mobile capture for Mobile web

What works

What to improve

Information hierarchy

64Fair

Does the design help or inhibit what the page is trying to say?

XanderGlasses desktop capture for Information hierarchy

What works

What to improve

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

XanderGlasses’s headlineXanderGlassesCaption Your World™

Working

Could improve