Pulleyhttps://withpulley.com/

Your landing page’s weakest score is Trust.

How Pulley ranks

  1. 1.Pulley75
  2. 2.Marengo74
  3. 3.PermitFlow67
Fix Trust
75Growth scoreupdated

category scores

Trust68CTA72
category scoresShowHide
Trust68CTA72

Trust

68Fair

Proof that the product is real, competent, and safe to try.

Trust read
Pulley"TRUSTED BY LEADING DEVELOPERS AND OPERATORS" logo bar with Gap, sweetgreen, Equinox, PVH, Hibbett Sports, Finish Line
Marengo"Backed by Y Combinator, a16z Scout Fund, Index Ventures Scout Fund" investor strip
PermitFlow"PermitFlow Raises $54 Million to Build Construction's AI Workforce" announcement bar

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Pulley

Problems

  • generic label, no product payoff
  • no echo of 'Break ground faster'
  • destination unclear (demo? signup?)

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Pulley’s headlineBreak ground fasterPulley combines permitting expertise and AI to help commercial project teams get approved faster.

Working

Could improve

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Pulley desktop capture for Information hierarchy

What works

What to improve

Mobile web

84Strong

The phone experience as a first-class citizen.

Pulley mobile capture for Mobile web

What works

What to improve