Your landing page’s weakest score is Trust.

How Marengo ranks

  1. 1.Pulley75
  2. 2.Marengo74
  3. 3.PermitFlow67
Fix Trust
74Growth scoreupdated

category scores

category scoresShowHide

Trust

52Fair

Proof that the product is real, competent, and safe to try.

Marengo
Pulley
PermitFlow
Trust read
Marengo"Backed by Y Combinator, a16z Scout Fund, Index Ventures Scout Fund" investor strip
PermitFlow"PermitFlow Raises $54 Million to Build Construction's AI Workforce" announcement bar
Pulley"TRUSTED BY LEADING DEVELOPERS AND OPERATORS" logo bar with Gap, sweetgreen, Equinox, PVH, Hibbett Sports, Finish Line

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Marengo

Problems

  • 'Give Us' frames click as cost
  • outcome of click unclear
  • four words, slightly long

Value props

76Fair

Title, subtitle, hero — do they sell the product's true value?

Marengo’s headlineAccelerated Data Center DevelopmentThe engineering firm reimagined for speed. Site Due Diligence through FEED and permitting design in half the traditional time.

Working

Could improve

Mobile web

84Strong

The phone experience as a first-class citizen.

Marengo mobile capture for Mobile web

What works

What to improve

Information hierarchy

86Strong

Does the design help or inhibit what the page is trying to say?

Marengo desktop capture for Information hierarchy

What works

What to improve