Your landing page’s weakest score is CTA.

Fix CTA
53Growth scoreupdated

category scores

category scoresShowHide

CTA

42Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Chatbot Arena (LMArena)in-product action
ORO AI
HAL (Holistic Agent Leaderboard)

Problems

  • no button or input anywhere
  • cards use bare arrow glyphs only
  • arrows never say where they lead
  • no verb on any clickable element

Value props

48Poor

Title, subtitle, hero — do they sell the product's true value?

WebArena’s headline undersellsProjectsA suite of benchmarks for building autonomous web agents.

Working

  • Subhead names the real category clearly
  • Venue proof: NeurIPS 2024 Oral, ICML 2025
  • Card blurbs are concrete, not buzzwords

Could improve

  • 'Projects' H1 sells nothing
  • No numbers: tasks, sites, environments
  • No outcome or emotional hook stated

Trust

55Fair

Proof that the product is real, competent, and safe to try.

WebArena desktop capture for Trust

How WebArena compares

Trust read

Information hierarchy

58Fair

Does the design help or inhibit what the page is trying to say?

WebArena desktop capture for Information hierarchy

What works

What to improve

Mobile web

62Fair

The phone experience as a first-class citizen.

WebArena mobile capture for Mobile web

What works

What to improve