Your landing page’s weakest score is Value props.

Fix Value props
35Growth scoreupdated

category scores

category scoresShowHide

Value props

22Poor

Title, subtitle, hero — do they sell the product's true value?

Wave AI’s headline vagueWave AI joins Alan

Working

  • Announcement is instantly clear
  • Clean, uncluttered fold on both devices

Could improve

  • No product value stated anywhere
  • No subhead explaining the news
  • Hero logos demonstrate nothing

CTA

30Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Coach by Marlee
Replika Pro (coaching mode)
Den
Rocky.ai

Problems

  • no CTA anywhere above the fold
  • hero is logos only, nothing clickable
  • nav links are the only actions

Trust

32Poor

Proof that the product is real, competent, and safe to try.

Wave AI desktop capture for Trust

How Wave AI compares

Trust read

Information hierarchy

42Poor

Does the design help or inhibit what the page is trying to say?

Wave AI desktop capture for Information hierarchy

What works

What to improve

Mobile web

48Poor

The phone experience as a first-class citizen.

Wave AI mobile capture for Mobile web

What works

What to improve