Your landing page’s weakest score is Trust.

Fix Trust
74Growth scoreupdated

category scores

category scoresShowHide

Trust

68Fair

Proof that the product is real, competent, and safe to try.

Viewpoints AI
Expected Parrot
Trust read
Viewpoints AIMatched a live mock jury — Published head-to-head in DRI's For The Defense, May 2026
Expected ParrotLogo row of MIT, Harvard, Stanford, Berkeley, Oxford, Columbia, and Yale under "ACCELERATING RESEARCH AT LEADING INSTITU
Synthetic Users"The AI feedback lined up with human feedback over 95% of the time." — Adam King, Behavioural Scientist
Roundtable (by Fairgen)'TRUSTED BY LEADING ORGANIZATIONS' logo strip including Stanford University, C+R Research, and Institute for Futures Stu
AaruLogo strip with EY, Bayer, IPG, Omnicom Group and claim "Six months of global wealth research in one day. 0.90 median co

Mobile web

70Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture12
  1. Body paragraph block — Seven-sentence desktop paragraph runs ~550px tall on mobile, pushing the CTA to the bottom edge of the first viewport.
  2. Published in DRI link — Secondary link floats beside the CTA at similar visual weight, splitting the single tap decision.

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Viewpoints AI

How Viewpoints AI compares

Recommended rewrites

Information hierarchy

76Fair

Does the design help or inhibit what the page is trying to say?

Viewpoints AI desktop capture for Information hierarchy

What works

What to improve

Value props

86Strong

Title, subtitle, hero — do they sell the product's true value?

Viewpoints AI’s headlineSimulate jurors in any venue in minutesBuild an AI mock jury that reacts to your documents, testimony, video, and exhibits, then ask any juror follow-up questions. Each juror is configured for your venue and has a distinct life story, imperfect memory, varying attention, and loc

Working

Could improve