Your landing page’s weakest score is CTA.

How Verimatrix XTD ranks

  1. 1.RASPIRE72
  2. 2.Verimatrix XTD70
  3. 3.Promon70
  4. 4.Guardsquare64
  5. 5.Appdome63
  6. 6.Zimperium58
Fix CTA
70Growth scoreupdated

category scores

category scoresShowHide

CTA

62Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Verimatrix XTD
Appdome
Promon
RASPIRE
Guardsquare

Problems

  • sales-call ask feels costly
  • small footprint vs headline
  • casing differs: 'Us' vs 'us'
  • no value promised on click

Value props

68Fair

Title, subtitle, hero — do they sell the product's true value?

Verimatrix XTD’s headline undersellsTrusted security for premium video content, everywhere.Secure and authenticate premium videos across OTT, streaming, and digital platforms.

Working

  • Names the exact category instantly
  • Platform scope is concrete (OTT, streaming)
  • Logo strip backs the trust claim

Could improve

  • No numbers or scale proof in the copy
  • No outcome — piracy/revenue left unnamed
  • Hero image decorates, doesn't demonstrate

Trust

68Fair

Proof that the product is real, competent, and safe to try.

Verimatrix XTD desktop capture for Trust

How Verimatrix XTD compares

Trust read

Mobile web

72Fair

The phone experience as a first-class citizen.

Verimatrix XTD mobile capture for Mobile web

What works

What to improve

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Verimatrix XTD desktop capture for Information hierarchy

What works

What to improve