Your landing page’s weakest score is CTA.

Fix CTA
72Growth scoreupdated

category scores

category scoresShowHide

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Pylon
Thena
Halp (Jira Service Management chat)
unthread.io

Problems

  • demo booking feels costly
  • competes with 'Register Now' banner
  • no self-serve path visible

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Pylon’s headline undersellsSupport at LightspeedPylon lets humans and agents collaborate on customer work —investigating, resolving, and acting on every signal.

Working

  • Speed emotion lands in headline
  • Subhead names human+agent collab
  • 1,500+ B2B customers proof line

Could improve

  • Hero image decorates, shows no product
  • No measurable outcome in copy
  • Headline fits any support tool

Trust

72Fair

Proof that the product is real, competent, and safe to try.

Pylon desktop capture for Trust

How Pylon compares

Trust read

Mobile web

72Fair

The phone experience as a first-class citizen.

Pylon mobile capture for Mobile web

What works

What to improve

Information hierarchy

76Fair

Does the design help or inhibit what the page is trying to say?

Pylon desktop capture for Information hierarchy

What works

What to improve