Applied Diamond Inc.https://usapplieddiamond.com/

Your landing page’s weakest score is CTA.

How Applied Diamond Inc. ranks

  1. 1.Kara66
  2. 2.Element Six58
  3. 3.IIa Technologies55
  4. 4.Diamond Foundry54
  5. 5.Applied Diamond Inc.45
Fix CTA
45Growth scoreupdated

category scores

CTA40Information hierarchy42
category scoresShowHide
CTA40Information hierarchy42

CTA

40Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Kara
Element Six
IIa Technologies

Problems

  • no CTA button anywhere in hero
  • carousel caption is only hero text
  • nav links are only paths forward
  • mobile arrows steer slides, not funnel

Information hierarchy

42Poor

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Metallization carousel hero — The fold's dominant surface rotates five slides with no headline or CTA, so the core message never lands.
  2. Sidebar link lists — Two stacked directories of ten-plus equal-weight links siphon attention before any value prop or action is presented.
  3. Eight-item nav bar — Eight same-weight exits with dropdowns and search compete for the first click with no primary action to anchor them.
  4. Value-prop paragraph — The only statement of what Applied Diamond Inc. does is small body text tucked in the left rail, subordinate to the imagery.

Mobile web

42Poor

The phone experience as a first-class citizen.

Applied Diamond Inc. mobile capture for Mobile web

What works

What to improve

Value props

48Poor

Title, subtitle, hero — do they sell the product's true value?

Applied Diamond Inc.’s headlineMetallizationSingle Crystal and Polycrystalline Industrial Diamond for Technical and Research Applications

Working

Could improve

Trust

52Fair

Proof that the product is real, competent, and safe to try.

Applied Diamond Inc. desktop capture for Trust

How Applied Diamond Inc. compares

Trust read