Your landing page’s weakest score is Value props.

Fix Value props
55Growth scoreupdated

category scores

category scoresShowHide

Value props

32Poor

Title, subtitle, hero — do they sell the product's true value?

Working

  • Video shows the robot arm in action
  • Mobile lists real prices and specs
  • Clear demo path via Book Demo CTA

Could improve

  • No headline or subhead in the fold
  • Value depends on prior brand knowledge
  • Strong price/spec proof buried below hero

Information hierarchy

48Poor

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture12
  1. Contact Us outline button — Duplicates the nav's orange Contact Us and sits at equal size to Book Demo, splitting the primary action three ways.
  2. Go To Shop button — Outlined at near-equal weight to the Contact Us pill, pulling attention to a third path before the hero CTA is even seen.

Trust

54Fair

Proof that the product is real, competent, and safe to try.

UFACTORY desktop capture for Trust

How UFACTORY compares

Trust read

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

UFACTORY

How UFACTORY compares

Recommended rewrites

Mobile web

72Fair

The phone experience as a first-class citizen.

UFACTORY mobile capture for Mobile web

What works

What to improve