Your landing page’s weakest score is CTA.

Fix CTA
62Growth scoreupdated

category scores

category scoresShowHide

CTA

56Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Udu
Q2Q
Sourcescrub
Inven
Grata

Problems

  • no CTA in hero, nav-only
  • hidden on mobile fold
  • demo click feels costly
  • lowercase label reads weak

Mobile web

58Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture1
  1. Teal subhead on target — 'search,' and 'analysis' in teal blend into the teal bullseye graphic and are barely legible.

Trust

62Fair

Proof that the product is real, competent, and safe to try.

Udu desktop capture for Trust

How Udu compares

Trust read

Value props

66Fair

Title, subtitle, hero — do they sell the product's true value?

Udu’s headlineAI Powered Deal Sourcingudu automates the search, discovery and analysis of target businesses

Working

Could improve

Information hierarchy

68Fair

Does the design help or inhibit what the page is trying to say?

Udu desktop capture for Information hierarchy

What works

What to improve