Your landing page’s weakest score is CTA.
How Cyndx ranks
CTA
10PoorCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- no CTA of any kind on the fold
- shutdown notice with no next step
- no contact path for customers
Value props
15PoorTitle, subtitle, hero — do they sell the product's true value?
Cyndx’s headline vague
A Message From Our Founder
After careful consideration, we have made the difficult decision to wind down and dissolve Cyndx.
Working
- Honest, unambiguous shutdown notice
- Clean, readable letter format
Could improve
- No value proposition exists on page
- No next steps for existing customers
- Product's true value only in past tense
Trust
15PoorProof that the product is real, competent, and safe to try.
How Cyndx compares
Trust read
Mobile web
48PoorThe phone experience as a first-class citizen.
What works
What to improve
Information hierarchy
62FairDoes the design help or inhibit what the page is trying to say?
What works
What to improve