Tratahttps://www.trytrata.com/

Your landing page’s weakest score is Trust.

How Trata ranks

  1. 1.Trata71
  2. 2.SumZero64
  3. 3.Smartkarma62
  4. 4.Value Investors Club54
Fix Trust
71Growth scoreupdated

category scores

Trust62CTA68
category scoresShowHide
Trust62CTA68

Trust

62Fair

Proof that the product is real, competent, and safe to try.

Trust read
Trata>$175B AUM from active contributors
SumZeroNo visible trust signal identified.
Value Investors Clubimplicit context Value Investors Club may benefit from pre-existing familiarity among its target audience.
Smartkarma"Smartkarma Shareholders:" logo strip (SGX Group, Peak XV, Jungle, Wavemaker, Enterprise Singapore)

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Trata
Smartkarma

Problems

  • demo booking feels costly
  • no product taste before sales call
  • 'click me!' points away from CTA

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Trata’s headlineWe host conversations that drive public markets.The fastest-growing library of investment research, centered on anonymous hedge fund debate.

Working

Could improve

Information hierarchy

76Fair

Does the design help or inhibit what the page is trying to say?

Trata desktop capture for Information hierarchy

What works

What to improve

Mobile web

78Fair

The phone experience as a first-class citizen.

Trata mobile capture for Mobile web

What works

What to improve